Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Measure endurance. startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

SEPTEMBER 17, 2010

They demanded that readers click on their banner ads on publishers’ websites before they’d pay. The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. But from the ashes of publishing, subtle association is making a comeback.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

MARCH 18, 2011

That’s why the urge to start drinking kicks in about the time the white paper finally hits the website. Creating good idea-based marketing content is hard and takes a long time if done right. But hold the beverages. Most salespeople don’t know what to do with a 20-page white paper.

Work Management 100

Work Management Thought Leadership Marketing Management Paper 100