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Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group? So how are websites replicating—and advancing—the traditional focus group?

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Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive.

Analytics 100
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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Slice and dice your site traffic analytics all you want. Make website changes and marketing decisions based on your customers, not on what your gut — or marketing budget — is telling you to. Doubling your conversions can be dramatically more profitable than merely doubling your visitor numbers. So pay attention to them. No contest.

Traffic 100
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. They test their websites constantly and as they go. Test your theory. Examine outliers.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results. 5) Your own data is best.