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Act-On
OCTOBER 4, 2023
That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.
Act-On
OCTOBER 11, 2023
And any shared resources, like operations or analytics, should be clearly defined. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.
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Act-On
SEPTEMBER 24, 2023
She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation.
Act-On
SEPTEMBER 24, 2023
SEO is a strategy focused on attracting more visitors to your website. A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Make sense? Simple SEO: Use ALT tags.
Act-On
OCTOBER 2, 2023
Landing Pages and Web Content Personalization Automation tools help you personalize and optimize the content on your website and landing pages to deliver a better experience to visitors while improving campaign results. Are they checking out new credit card options on your website?
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