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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Website Request Info form (WRI).

Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. Oh wait.

Seven Expert Google Analytics Guides

Webbiquity

It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? The answers will provide insights about your customers and your website.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? Any Industry Websites

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Ensure analytics code is on every page. Monitor real time analytics. Project Planning.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

B2B Marketing Trends for 2016

website traffic, brand. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

5 warning signs that your website sucks

Biznology

Does your website suck? I’m not asking to be mean. Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? No Web Analytics. Well, the same holds true for your website. Really. Sounds simple, right?

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

What Are the Busiest Times on a Staffing Website

Haley Marketing

After the month of September, I did some digging into the busiest times on a staffing website. With some custom reports in Google Analytics, we’re able to break down the website traffic by day and hour. Having those reports from the September website traffic for 23 staffing websites, I took a look at overall traffic and Job Board traffic. and 2 p.m.

B2B Marketing Trends for 2016

website traffic, brand. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad.

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages. Excellent!

B2B Marketing Trends for 2016

website traffic, brand. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Use Pinterest Analytics to Increase Visits to Your Retail Website

Vertical Response

That’s where Pinterest analytics come in. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. These pins may highlight your products, or they may be general interest pins – some of which should link to your website – which encourage more people to follow you and drives more visits to your website.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Connect your brand with your audience’s interests in order to increase engagement while driving traffic to your website. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Pinterest Analytics can also help you understand your own impact. Social Media analytics pinterestInterests. Buyable Pins.

Common Google Analytics Errors – Healthcare Websites

Fathom

One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. Every parameter and parameter change is recorded as a new pageview in Analytics.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them. Marketing analytics is the answer.

Where Did My Website Traffic Go?!

Haley Marketing

Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. Staffing Website Traffic Naturally Drops in the Fourth Quarter. In 2014, fourth quarter website traffic was down 10.2 percent ).

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

So how does this relate to a blog post about B2B websites? Your website is a marketing and sales tool. Classifying Your Website Pages and Offerings by Buying Cycle Stages. Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . And here you can see an interesting wrinkle in the story about web analytics.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

Website Actionable Intelligence and Goal Acquisitions

Confluent Forms

Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Our moods often affect our perception of the reports and data in Analytics unless we turn away from the data, and instead focus our efforts into evaluating our performance in the context of what it means for us to achieve successes. They want that question answered.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

Conversions and Website Goals; A Primer.  . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google Analytics. What is a Goal.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Myth #1: You must have a mathematical background to do analytics. Myth #2: Analytics always take a lot of time to measure.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. 

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

Google Gives Road Map to Retailers With New Analytics

Hubspot

You can’t know everything you need to know about a particular buyer the very first time he or she visits your ecommerce website. All they’d tell you was what you found in your Google Analytics report. Google added a new feature to their analytics. Make the Most of Your Analytics. Ecommerce AnalyticsGoogle Knows Best. All that has changed.

Social Media Metrics & Analytics; Measuring Success

NuSpark

CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate.  What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Question: Is My Content Attracting Website/Blog Visitors? Analytics Social MediaTwitter.  .

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. and ecommerce shopping cart drop-offs.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.