by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world. 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Reach. MORE >>

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Only an in-depth website evaluation can diagnose the underlying causes. Website content (Is it customer-centric?). MORE >>

'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? What can GA tell you (and not tell you) about your sources of website traffic? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year. Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch. MORE >>

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Anything over 60% is worrisome and you may have a leaky Website. Often, I find industrial websites designed with no thought given to traffic conversion. Now What? ). MORE >>

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Group Two can be for event tracking on your website.  MORE >>