Anything Goes Marketing

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How do I Generate More Leads from my Website?

Anything Goes Marketing

Don't just put the title of the webinar on your landing page with a "Download now!" Many just choose the default answers so they can get through the process and download the webinar or webcast that they want. Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. link beside it.

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A/B Testing E-Marketing Tips

Anything Goes Marketing

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. You want to make sure that your message will resonate with those that see it and that it has been fully optimized.

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. I found #4 interesting: "Using qualifying copy".

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Using Blogs as a Lead Generation Tool

Anything Goes Marketing

If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." This requires you to do some work.