B2B Memes

AUGUST 31, 2010

Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. It can be an effective approach, but it’s not without landmines. Tell us more!

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B2B Memes

APRIL 5, 2011

The last is Aaron Bady’s deeply analytical post on zunguzungu. In Bady’s view, “at the core of the journalistic process is the act, inescapably, of taking other people’s texts, weaving them together, and then placing them under your byline (with appropriate citation) and profiting from the activity.”.

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B2B Memes

JULY 14, 2010

Without a point of view, content is just an audience speaking to itself. Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content.

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