Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. The post Amobee expands partnership with CPG analytics and intelligence provider appeared first on MarTech. Based on IRI’s CPG-related database of some 117 million U.S.

Analytics 87

Analytics Verticals Loyalty Paid Search Agency 87

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

Vision Edge Marketing

OCTOBER 31, 2023

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria. This step will enable you to do more precise targeting and personalization.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Speech analytics. Does the platform utilize natural language processing or some other analytics tools? Click here to download!

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. But what’s likely driving a big part of that disruption are the dynamics of vertical competition.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand where these questions come from.

Analytics 59

Analytics Content Verticals Marketing Analytics Tools 59

chiefmartech

APRIL 21, 2020

Analytics Architect (MODELLER) — a marketing data and analytics specialist. Operations and analytics roles tend to be more internally oriented, serving stakeholders within the marketing organization. Analytics experts do data science (70%). Analytics experts know SQL (53%) — and are the only ones who know R (20%).

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand where these questions come from.

Analytics 52

Analytics Content Verticals Marketing Analytics Tools 52

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Youtube 119

Youtube Optimization Ads Google 119

Televerde

OCTOBER 20, 2020

Case in point: predictive analytics in sales and demand generation. 6 Ways to Use Predictive Analytics to Drive Sales and Demand Generation. Predictive analytics lets you take historical behavioral data and use it to predict future behavior. Instead, use predictive analytics to nurture leads seamlessly.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Your analytics can give insight into which pages you can (and should) improve.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Use your data and analytics as your north star.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Webbiquity

NOVEMBER 17, 2022

You won’t get everything perfect on the first iteration, but once the page is live, analytics and A/B testing will help you improve your landing page incrementally. After that, use analytics and split testing to make it best in class. It also involves tweaking design and copywriting to make offers more appealing. Key Takeaways.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

PathFactory

JUNE 29, 2023

Leveraging analytics to understand performance of content types + topics broken down by channel & UTM’s. Integrating with 6sense or DemandBase to sync analytics across platforms. Best practices to implement: Promoting key assets to target audience(s) across multiple channels. Conducting a health check of all content assets.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Martech

SEPTEMBER 18, 2023

We did vertical and persona-based messaging to those accounts and we were able to drive a deal from open to close two weeks faster than our expected timeline. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is. Using AI can create creativity.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

SalesGrape

OCTOBER 11, 2023

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. Voice Analytics Software Voice analytics software uses artificial intelligence (AI) algorithms to analyze phone conversations between telemarketers and prospects.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

SmartBrief - Marketing

DECEMBER 7, 2023

The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 Daniel Sicular is the manager of Insight and Analytics at LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Vision Edge Marketing

FEBRUARY 25, 2020

Being able to establish performance targets and measure them against these types of metrics takes a different set of data than relying on Google analytics, CRM, or MAP (marketing automation platform) data. In this example, you would identify mid-markets in these specific verticals along with your existing vertical.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months.

Work Management 94

Work Management Verticals Mobile Advertising Marketing Management 94

Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? Step 1: Begin with a Buyer-Centric Approach.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information.

Social Media 156

Social Media Dwell Media B2B 156

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Last month saw enterprise CDP ActionIQ become available in the healthcare vertical having completed appropriate compliance audits.

Verticals 100

Verticals Privacy Analytics Spending 100

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Instead of uploading your social media video to just one network and sharing it as a link on others, post the actual content on each social media app relevant to you to track its analytics across your profiles.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. Get actionable analytics and save 5% using discount code: webbiquity. But as a B2B marketer, I’m going to put my time and my money on LinkedIn. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

OCTOBER 27, 2022

That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. The report, “Connected TV Trends, 2022-23,” was based on interviews with 500 CTV consumers and 200 martech and marketing executives from the retail, fintech and gaming verticals.

Advertisements 87

Advertisements Advertising Brand Identity Branding 87

ClickZ

JUNE 13, 2020

Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June. Mobile & Web Analytics. Marketing Analytics, Performance & Attribution. Mobile marketing. Ecommerce marketing. Email marketing.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Martech

JULY 28, 2022

from online paid media, from website analytics and from offline media or phone calls) are available for integration and for appending? Does the vendor specialize in a particular channel, vertical or campaign objective? What level of expertise is needed to get the full benefit of the system? What different kinds of data (e.g.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Vendors 83

Martech

MARCH 8, 2022

The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. CreativeX has been partnering with the Geena Davis Institute to provide media analytics at scale. The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.).

Features 88

Features Research Ads Advertising Agencies 88

Litmus

AUGUST 11, 2022

billion opens in July 2022 with Litmus Email Analytics. Learn how Gmail opens are reported in Email Analytics. Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from July 1-31, 2022. Wondering why we categorize Gmail as webmail?

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129