Paul Gillin

OCTOBER 11, 2012

If you need to have more than one link in your post, use a URL shortening service (see below) and include it in the “Add more details” section. URL shortening services like Bit.ly LinkedIn processes these short links just like regular URLs. You can also use Google URL Builder. Never include links in the headline.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50