BOP Design

SEPTEMBER 24, 2022

Google Analytics is a very powerful tool in the hands of any marketer. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it. The Real-Time report is great for making sure that your Analytics platform is working and set up correctly. Use Annotations.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Agencies 2 Analytics Google 105

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Getting started with Google Analytics 4. Key articles by Google support. For WordPress.

Marketing Analytics Tools 99

Marketing Analytics Tools Resources Analytics Google 99

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. Getting started with Google Analytics 4. This is part 7.

Marketing Analytics Tools 106

Marketing Analytics Tools Tagging Analytics Google 106

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

seo.co

MARCH 5, 2023

Google Analytics is a powerful tool for tracking website traffic and user behavior. However, in order to make the most of Google Analytics, it’s important to follow best practices. Initial Setup of Your Google Analytics Account Setting up a goal is relatively easy. For most users, you’ll be setting up a template goal.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Practices Google 96

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

The Lead Agency

APRIL 20, 2023

For a more general overview of GA4 and its benefits for marketers, see our recent blog ‘ Unlocking the Power of Data: The Move to Google Analytics 4’ Enhanced Measurement is a feature that is unique to GA4. enablejsapi=1 parameter in their URL. enablejsapi=1 parameter in their URL is not always available on websites.

Marketing Analytics Tools 62

Marketing Analytics Tools Analytics Google Advertising Agencies 62

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Conversion 95

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Goals -> URLs.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

FMG Suite

SEPTEMBER 2, 2020

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Follow these tips to make sure your financial services website URL is a winner: .

Service 98

Service Fulfillment Top of Funnel Marketing Funnels 98

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

TrustRadius Marketing

JULY 27, 2022

Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs. For more on Social Media Analytics, check out our blog post from June 2022: Click here to read “What is Social Media Analytics? ” The Importance of Social Media Analytics for Enterprises. Machine learning is a form of AI.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Campaign-based tracking tags group all of the content from one campaign in your analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Webbiquity

JULY 25, 2023

Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. Make sure to redirect any removed URLs to relevant active pages. To the extent possible, retain all current page URLs. Make sure any changed URLs are properly redirected to the corresponding new URLs on the redesigned site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Getting started with Google Analytics 4.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Tagging 98

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Parse.ly

JUNE 3, 2022

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. has the edge on GA for content teams, especially when it comes to providing actionable content analytics and metrics that marketing teams care about. Customers that use GA incorporate Parse.ly Integration with Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Class Google 52

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. Automated Google Analytics data, including: Page load times. . using the origin URL originally stated upon setup of the data connector. The Google Analytics connector. DOM content loaded.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

MARCH 11, 2024

Analyze and Adapt: Use analytics to track the performance of your videos. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results. Which ones are hitting the mark?

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Bionic

JULY 9, 2019

Campaign analytics give marketers the power to see what is working and who is responding to a particular message. At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them.

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Find and capitalize on easy traffic opportunities.

Analytics 75

Analytics SEO Marketing Websites CTR 75

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

DAGMAR Marketing

MARCH 29, 2023

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). In this example, we will use “Click Classes” and “Click URL” to track our button.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Parse.ly

JUNE 24, 2021

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. has the edge on Google Analytics for content teams, especially when it comes to actionable content analytics and metrics that marketing teams care about. Customers that use GA incorporate Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Class Google 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150