Biznology

MARCH 24, 2015

Too few webmasters move beyond Google Analytics , which is a pity. Sometimes duplication isn’t duplication at all but has to do with Canonical URLs, aliases, and things such as trailing slashes and URL variations. Google Webmaster Tools is all you really need to become a Google-whisperer.

Google 80

Google Tools Tips Domain 80

Biznology

DECEMBER 28, 2015

If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. Analyze Analytics. You know analytics are important for assessing your efforts to drive traffic to your site or blog.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs. So, maybe none of the below tools were made for me, do I hack/roll my own.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 9, 2015

When I use my short-code URL , gerr.is , I also need to be careful because unlike most of us, Google only knows each of us my one specific name. One explicit keyword phrase for your identity and one explicit URL for your website. You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools.

Google 80

Google Domain Tagging Analytics 80

Biznology

MARCH 31, 2015

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks with you. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Private URL. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense. Google AdWords. Google Alerts.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

OCTOBER 13, 2015

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. But when in doubt, use hyphens. Conclusion.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

JANUARY 6, 2014

Obviously a robust analytics program is a must as well. Google Analytics is getting more sophisticated by the week and it’s still free, for now. I recommend associating your keywords to your content – pair keywords to URLs. Then start tracking the movement of your content (your URLs) in search rankings.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 14, 2017

The deeper you embed your page with Google and its tools, especially Analytics and Webmaster Tools, the more real-life attention you’ll get from Google on a daily basis. Embrace the Borg ! thanks Plone / Zope ). The same thing goes for Marketing Conversation.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Share If You Post it Will They Come ?

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

FEBRUARY 2, 2012

You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more. If you think about what tasks you undertake in search marketing, they are more often about marketing than about search. No messy coding needed. Dynamic content.

Budget Programs 80

Budget Programs SEO Wikipedia Google 80

Biznology

OCTOBER 31, 2012

In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Setting up Advisory Boards by key customer segment, to gain insight into customer needs and future buying trends.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

NOVEMBER 8, 2012

Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. All of the stewards of these conversations needed a common set of keywords and central repository of URLs. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Imagine the noise we would have created without it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. You might also add a LinkedIn profile URL to the record. Second, use the IP address to identify the company from which the visitor arrived.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 4, 2012

On the other hand, Drupal is very aware of classifications, user-readable URLs , customizable title, keyword, and description tags. I have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

NOVEMBER 12, 2012

Copy over the analytics code. using an analytics tool. Google Analytics is the most popular because it is free and it’s information straight from Google. When you are switching over to a new site, it’s necessary to copy the Google Analytics code over to the new pages before it launches.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. The ability to upload long lists of blog URLs to create lists or social media handles or emails to find blogs would be perfect (am I asking too much?).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JUNE 2, 2015

Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. Check it out, there’s a lot of opportunity there.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. Why not just pop your domain URL into the widget below and see the sort of rabbit hole I have gone down a short week ago when Olga gave me the keys to the SEMRush kingdom.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

JULY 11, 2018

You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand. Google has something like it, called the Campaign URL Builder that you can link to your Custom Campaigns in Google Analytics.

PageRank 179

PageRank Work Management Marketing Analytics Tools Advertising Agencies 179

Biznology

FEBRUARY 21, 2017

link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Even if you have an about.me

Domain 153

Domain Buy Service Product 153

Biznology

DECEMBER 29, 2015

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

JANUARY 13, 2015

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Aggressive “search phrase” keyword use onsite, including URL string, page content, AND HTML code like TITLE or ALT attributes.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

APRIL 21, 2014

You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

AUGUST 24, 2016

. · Installed technology/products. · Firmographics. · Social media profiles. · Intent data/buying signals. · Account-based display and retargeting. · Predictive analytics. · Omni-channel messaging. Also ask for expected match rates by field. Special selects. Omni-channel.

Marketing Management 80

Marketing Management Vendors SIC B2B 80