Digital B2B Marketing

SEPTEMBER 14, 2011

I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JUNE 9, 2011

Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I work with B2B clients on media and integrated marketing programs.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

OCTOBER 13, 2011

It takes longer than driving and your travel companions are not always ideal, but for many of us that work downtown, TriMet is a better overall value and experience than driving and parking. They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. About Eric Wittlake.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Few people schedule smartphone time the way they schedule work time. Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

AUGUST 2, 2011

Share your experiences in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JULY 21, 2011

Comment below or share your reaction with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

AUGUST 25, 2011

Let me know in the comments below or on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Like does not automatically create trust or a desire to work with you. Share your belief in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

SEPTEMBER 1, 2011

As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Share your answers in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

JUNE 16, 2011

No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. &# if you stop marketing? Wow, You Are Amazing!

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

OCTOBER 6, 2011

Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. What other opportunities do you see in the market today to check your blind spot?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 4, 2011

Please share your experience or view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. If you represent a DSP and want to prove me wrong, let’s discuss. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I am a digital and B2B marketer with a background in online media and analytics.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). Share your view in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 6, 2011

Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 28, 2011

Share in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JUNE 7, 2011

editions, I receive more mentions on Twitter from Paper.li I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

OCTOBER 11, 2011

Share your view on what will replace content as king or why content will continue to reign in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

JULY 14, 2011

Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

MAY 27, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Mobile.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JULY 28, 2011

Unfortunately, this approach doesn’t work with social media today. Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Here’s why: Scale.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 29, 2011

But standardizing on metrics that work for everyone will just create another click rate, a metric whose only value is its standardization and that does not represent a meaningful measurement for anyone. Share your opinion in the comments below or with me on Twitter. I work with B2B clients on media and integrated marketing programs.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. What will your next move be? About Eric Wittlake.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Many voices.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Share your tactics below or with me on Twitter.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

JUNE 21, 2011

LinkedIn share counts combine Twitter and LinkedIn sharing into a single aggregate share number. If you have ever added your Twitter and LinkedIn share stats to get a total sharing number, you have double counted. With the exception of my posting to LinkedIn, every one of the listed shares is followed by “via twitter&#.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

AUGUST 9, 2011

Please share your thoughts and experience in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy. Marketing does not have a single right solution, understanding why something is working or not working gives you clues you need to uncover new winners and avoid potential failures in the future.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. The Real Reason It Didn’t Work. Have you had a different experience?

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image BI : Business Intelligence. MQL : Marketing Qualified Lead.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. 91% of mobile workers use a smartphone for work. What’s more, many say they would be emotional (59%), disoriented (40%) or distraught (34%) if they worked without a smartphone for a week.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 4, 2011

In fact, you may find it works much better in some of these areas than on its own. Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 11, 2011

When you do, here are just a few of the benefits you can expect to see: Your content will start to work for you, supporting your message rather than draining your marketing piggybank to get modest distribution. So free your content, let it start working for you. Your content was developed to support your position. Get it out of jail.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

But as long as advertisers ensure the points above are working for them, I believe LinkedIn advertisers will be successful and LinkedIn will be a top B2B media company. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Sure, you can have too much of a good thing.

Linkedin 100

Linkedin Media B2B Digg 100