Digital B2B Marketing

SEPTEMBER 22, 2011

Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 16, 2011

Getting participation on a webcast or a passing a grade on your website feedback survey isn’t nearly enough. Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You must put your audience’s needs first.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Marketing Insider Group

MAY 5, 2011

There is a way to do this without hiring an expensive consultant or using an advanced analytics program, although I would suggest doing both (full disclosure: I do work for a software company!). Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. These are my thoughts but what do you think?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Here are two important web analytics reports I recommend focusing on: 1.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Partial Google Analytics Chart with Referrals Showing for Content Marketing Institute. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Content4Demand

OCTOBER 23, 2018

Now everybody’s moving to digital—social media paid ads, programmatic and retargeting ads, webcasts and virtual event marketing, etc. Everybody’s talking about the impact of predictive analytics and artificial intelligence (AI). Understanding how sales wants to use AI or predictive analytics is a good starting point.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. Time management skills. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how."

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. It generates longer links, but they’re compatible with Google Analytics. Think of the context, too.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Online Marketing Institute

APRIL 4, 2011

Manager - Digital Marketing JPMorgan Chase Wilmington, United States PPC Marketing Manager Cleveland, United States Marketing Operations Manager SunGard Jersey City, United States White Papers more Research Send us feedback | Technical questions or bug reports?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. HootSuite - HootSuite is a web-based Twitter client.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer. With webcast. With 10% discount.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Content Marketing Institute

MAY 11, 2018

Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. And the results (and learnings) kept coming as Amisha and team expanded into new areas, including sponsored blogs on The Guardian, other industry events, webcasts, and more. Make the first conversation matter. Focus on scoring an initial conversation.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

The Customer

MAY 13, 2021

Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. Discover more on The Network and follow us on Twitter at @Cisco.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

SpotMe Blog

JUNE 29, 2023

Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. Use tracking and analytics to monitor the performance of your campaigns. Post updates, engage with followers, and promote your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Zoominfo

JULY 11, 2018

The top five digital technologies B2B marketers use to manage content marketing efforts are analytics tools (87%), email marketing technology (70%), content management systems (63%), marketing automation software (55%), and webinar/online presentation platforms (43%) ( source ). B2B Content Creation and Workflow. Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

The top five digital technologies B2B marketers use to manage content marketing efforts are analytics tools (87%), email marketing technology (70%), content management systems (63%), marketing automation software (55%), and webinar/online presentation platforms (43%) ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

Marketers accordingly focus on developing their content marketing, automation, and analytics to improve inbound lead targeting with the hopes of generating a large quantity of high-quality Marketing-qualified leads. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Online Marketing Institute

DECEMBER 23, 2010

Review of site analytics of the blogs indicated many different URLs for the same content. You can reach Galen at gdeyoung@proteusb2b.com and follow him on Twitter. See more articles by Galen DeYoung > Sign Up To Receive This Column Via Email: See more stories like this in the Members Library !

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

SEPTEMBER 21, 2016

We have an outline of what we want to be reviewed during the live webcast, but we make sure they're naturally delivered. During the discussion, Kawasaki admits that he prefers Instagram to Snapchat due to its superior content discoverability features and analytics options. [Live-streams are] not super-rehearsed. They just happen.

Social Media 28

Social Media Social Marketing Media Planning 28

Online Marketing Institute

JULY 11, 2012

Analytics |. Find him on Twitter @cstudabaker and ask what board games hes playing lately. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google? New Twitter Mobile App Aims To Enhance Tweets & Events. Our Stories Being Tweeted on Twitter.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40