Vidyard

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. “However, most lack the tools they need to understand the performance of videos beyond basic view counts.

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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65
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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50
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Use Video Marketing Analytics to Learn about Your Videos and Viewers

Vidyard

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? Are they being watched on Facebook and not Twitter? You get my point. Through certain paid advertisements?