SnapApp

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New-and-Improved SnapApp Analytics, and New Twitter Buttons!

SnapApp

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.

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Measuring Twitter for Business: What Actually Matters

SnapApp

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

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7 Ways To Get More Clicks on Twitter

SnapApp

Here are some top analytic findings that can help you hit your Twitter conversion goals: 1. out of the same Twitter user all at once? Tweets that use familiar Twitter lingo tend to have higher click rates. Practically no one limits their use of the Internet, social media, or Twitter to weekdays. Tweet links slower.

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9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

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Social Media Measurement and Analysis: What Metrics to Track and Why

SnapApp

Most social networks offer some sort of analytics, insights, and there are also helpful, third party platforms that can also offer you valuable analytics data. Twitter: Follows, Sentiment, Reach. Twitter doesn't have an internal analytics system, just yet. Twitter Analytics should be available to everyone soon).

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5 Common Myths About Lead Generation

SnapApp

From handling complaints and questions on Twitter, to sharing your most recent company updates with followers, social media is an integral part of any marketing strategy. According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter.

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The Modern Marketer’s Blog Roundup 3/10/15

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Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

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