PR Meets Marketing

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Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. Influencer Relations : By combining Twitter’s retweet information with the t.co Twitter Conclusions.

PR 2

What Mistakes Have I Made

PR Meets Marketing

This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. I only recently adopted Twitter – I believe in mid-2008 – and started using TweetDeck or Twhirl over the past few months to manage who I follow. Recent Stats for Free eBook Post. . With no further ado, here are the mistakes I’ve made: .

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. Twitter - Tweetburner allows you to create a short URL for Twitter and then tracks who has retweeted the link or clicked on it. While this is a great tool, I’ve found that people will create their own short URLs for the content, so you may want to actively search on your Twitter ID for possible retweet. I would think that the same value can be applied to Twitter, LinkedIn and Facebook.

PRMeetsMarketing Weekly Articles: October 18, 2007

PR Meets Marketing

All a Twitter B.L. Ochman provides some great reasons why marketers should consider Twitter. Alternatively, David Berkowitz writes on Search Insider that maybe listening to Twitter is more important than participating. Submit your content to several video sharing sites while getting an analytics overview. Here are the weekly articles that I found interesting. There were so many that I'm posting a day early. I may revise my schedule to get this up on Thursdays instead of Fridays, because frankly, I can think of better things to do on my Friday. Here you go: .

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Now it is. Analysis is real-time.

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter. How it Works.

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

Sazbean

Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Twitter Grader. Wildfire Analytics. 10 Twitter tools for better social networking (Webdesigner depot). Analytics Sazcast Social Media Social NetworksShow notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Some tools can analyze your Twitter followers and recommend the best time for you to tweet.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

ROI 124

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Bit.ly

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter? Twitter and the power to network There are so many different uses for Twitter but when it comes to business, I think at its heart, Twitter is a powerful networking tool … which is what many companies and individuals don’t understand.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

5 Twitter Analytics Features You Might Not Know About (But Should)

Hubspot

Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. WHY are you on Facebook/Twitter/Instagram? By Brooke B. And why?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. Their data includes the full twitter fire hose (first provider to get the fire hose).

Twitter’s new mega-partnership has interesting implications

grow - Practical Marketing Solutions

Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. ” My mind is kind of blown by the potential of the Twitter-Watson marriage. Twitter is the go-to platform for customer service these days so this makes a lot of sense. ” First, let’s set the stage on Watson.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. I currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. What I saw made me gasp.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Hubspot

Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Tweet Performance Analytics! Twitter''s been a little wishy washy about all this. I''m telling you all this just in case Twitter changes its mind again.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Twitter Releases Card Analytics: Here's How to Use 'Em

Hubspot

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour."

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis. Marketing Technology Podcasts #advertising #digital display data analytics

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . And here you can see an interesting wrinkle in the story about web analytics.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. message to specific followers will aid you in getting more sales on LinkedIn and Twitter, but actually, that question assumes that your buyer needs your help; it’s leading. Twitter. Twitter. Twitter.

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! With Twitter’s new analytics, you can do that more than ever before!

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter

Tracking Email Analytics Outside of HubSpot

Synecore

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). Tracking URL: [link].

Social Media Metrics & Analytics; Measuring Success

NuSpark

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. . While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. Stick with me here. Now what?

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Use these these five helpful Twitter tools and strategies to build upon what you have already established. App cards.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. Sign up for the free VR Buzz. ©

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year.