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Marketing Craftmanship

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

JULY 1, 2014

The good news for B2B marketers is that there are now editorial analytic tools that can provide attention and engagement metrics and insights. Those online channels should be considered a secondary, rather than the primary means, of generating attention and engagement through content.

B2B Marketing 100
B2B Marketing B2B Thought Leadership B2B Marketing Management 100
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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100
Tactics B2B Marketing CPA Cost per Acquisition 100
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