LeadSloth

MARCH 15, 2009

Unfortunately I can’t be there, but there is live coverage via Twitter. Email Analytics. Integrating web & email analytics for better conversion. Some highlights from the agenda : Email Strategies. Using email in conjunction with social media campaigns. Combining List- and Trigger-Based Campaigns.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

OCTOBER 4, 2009

Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Let me know if you have any questions via Twitter or email (jep leadsloth com). Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly. You can’t see data on individual users.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media. Intra-company Collaboration. Customer Support.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 14, 2009

Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. (3) Then check your web analytics tool to see which keywords bring most traffic. 3) Get links.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Integration of Social Media, Inbound Marketing and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100