KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Instagram Countdowns. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives. Conversion Tracking Through Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

MAY 25, 2022

Note : If you haven’t switched to Google Analytics 4, now is the time. Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips! Close rate, average order value, and customer lifetime value help show the quality of leads. You don’t just want more leads; you want better leads. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Set Up Mobile Analytics and SERP Performance Tracking. How else are you going to show ROI of your mobile SEO strategy without analytics? Make Sure It’s Worth The Effort. Frankly, you can’t.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

SEPTEMBER 22, 2021

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 14, 2017

TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. In contrast, many businesses have low average engagement ratios on Twitter, but the construction products industry sees the highest levels of engagement with 21.16

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

JULY 2, 2020

This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. Good analytics and a solid B2B social media strategy are required if you want to succeed in an environment like this. Tools like that can give you detailed analytics on how your competitors’ ads perform.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Google AdWords & Analytics Certifications and Google’s Academy for Ads. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Third Party Referral Analysis via Google Analytics. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 12, 2020

For MarTech (Marketing Technology) companies, the most common header to be used is “types” as you can describe the types of solution your software provides: Types: Chatbots, Social Media Management, Workflow Automation, End-to-End Analytics. Tell me all about them via Twitter. Using Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

OCTOBER 18, 2016

The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Google Analytics. Google Analytics is an extremely powerful tool for content marketing reporting. Hootsuite is one of the most popular tools for managing social media, and for good reason.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 27, 2017

4 Actionable Insights from Google Search Console Search Analytics Reports. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Learn more about the B2B buyer to find out what their interests and needs are, specifically with your product and the industry overall. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 30, 2019

Analyze the Data you Have : If you have web analytics in place such as Google Analytics and Google Search Console , you can see which pages on your website are the most popular and what words or phrases are driving visitors from search engines. Schedule time to talk with sales or simply have them share the data they have on file.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. What Platforms Should I Be Using?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

DECEMBER 17, 2019

If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success. Share with us on Twitter @KoMarketing ! Define Success & How to Measure It. Source: PAN Communications. Focus on Interactive Content.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. SEO Audit Tools.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Weibo has been called the Chinese Twitter – and for good reason. Overview of Sina Weibo.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! List of Top Competitors – those that compete in search as well as general business (these are not always the same). Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

OCTOBER 18, 2018

We’ll study our analytics reports and maybe invest in better technology. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). It goes up to 44 percent for Facebook, and goes up again to 56 percent for Twitter.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JULY 26, 2018

Hack: Use Google Analytics , as well as other tools like BuzzSumo , Moz and SEMrush to explore the best performing assets, whether that’s for traffic, social shares, backlinks, or conversions. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter ! Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JUNE 13, 2017

Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. For this example, let’s say your organization offers cyber security solutions.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

OCTOBER 1, 2012

” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Description : ”Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.” ” ( link ).

Search Engine Marketing 120

Search Engine Marketing PPC Social Media Search Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Be on the lookout for live conference tweets from the KoMarketing twitter account. Be sure to follow the KoMarketing Twitter feed as Derek will be tweeting from the event. Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Google Analytics Release Notes. The results might surprise you. Did We Miss Anything?

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JUNE 23, 2015

This is especially the in channels where updates more fast, like Twitter. In Buffer’s options, you view the analytics of your sent posts, and use the option to re-buffer it (by mousing over the post in question), which adds it back to your sharing queue. Both of these tools make it as easy as possible to reshare your content.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

DECEMBER 10, 2015

You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with). Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+. Related Posts and Articles.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2019

Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions. You can also reach me out on Twitter. You can also use UTM tags to run Google Ads remarketing and show target audiences a case study or report to guide them toward conversion. Don’t Focus on Last-Click Conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120