Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

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Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. The societal norms for Twitter have yet to be established. Discuss your view below or with me on Twitter.

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. I am a digital and B2B marketer with a background in online media and analytics.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. I am a digital and B2B marketer with a background in online media and analytics.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.