Digital B2B Marketing

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6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

What are the shortcomings and areas of opportunity you see today for B2B marketers? I’d love to hear your thoughts in the comments below or on Twitter ( @wittlake )! Strategy analytics B2B marketing data Demandbase marketing technology relevance testingThat I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. Your turn.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Twitter Favorite Spam. Big data analytics company.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Every pin has a unique URL that is accessible in Google Analytics. Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthin

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics.

Mobile 128

Too Much Crappy Social Media Content!

Digital B2B Marketing

Consider this stat from my site traffic and Triberr account: As I’m drafting this, my April blog posts have been shared 331 times through Triberr (per Triberr’s reporting), yet I’ve only had 25 visits from Triberr (per Google Analytics). Let me know in the comments below or on Twitter ( @wittlake ). We all know people that overshare. You focused on a quantity rule.

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

Analytically Inclined Marketing is a data-driven discipline. Please share your list in the comments below or with me on Twitter ( @wittlake ). If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person. Photo Credit: The Wizard. Strategy

Best 113

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image created at Wordle.net </em> In PracticeSome days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.

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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. Share it in the comments below or with me on Twitter ( @wittlake ). But it isn’t ready yet for today’s B2B marketer.

Buy 68

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Share your answers in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Sharing has ceased to be an endorsement of the quality of content. …&# or “+100 RT …&# ).

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Share them in the comments below or with me on Twitter ( @wittlake ). Yes, market and audience research can be incredibly valuable. Forgetting the Trend. Your Turn.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Let me know in the comments below or on Twitter ( @wittlake ). I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4.

Content Will Not Be King

Digital B2B Marketing

Share your view on what will replace content as king or why content will continue to reign in the comments below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketing Automation.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Five Signs Your Content Marketing is an Illusion

Digital B2B Marketing

Comment below or share your reaction with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Ideally, your content is easily discovered, naturally making you and your content a resource. Your Turn.

Are Smartphones Making Us Stupid?

Digital B2B Marketing

Share your view in the comments below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. And research shows consumers expect this from marketers.

Buy 41

Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. What Will Normal Be?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Noting the launch of Twitter lists today isn’t helpful. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Current marketing wisdom says content should be mapped to buying cycles. Answer: “Well, DUH!&#. Current.

Three Principles for the Future of Marketing

Digital B2B Marketing

Share your perspective in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough. It is a great perspective.

Marketing’s Broken Foundation: Measurement

Digital B2B Marketing

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Share your perspective in the comments below or with me on Twitter ( @wittlake ). When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. recent research result from ITSMA and Vision Edge Marketing is eye opening. Step 1.

Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Share your tactics below or with me on Twitter. Accounts. Words. Applications. Your Turn.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. “Why do you want my email and phone number again? Your Turn.

PR 32

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Share your thoughts in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Follow @jaybaer @jaybaer Jay Baer. CMO at KMART says TV is easier to track than social. disagree. link].

Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Please share your thoughts and experience in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B marketers often face internal obstacles to strategic planning. Sell the Value.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. I’m excited to see my digital media and data background combine with social media measurement to attempt to answer these questions. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Over the last 24 hours, here are a few of the Switchboard statistics from the links I have shared via Twitter: 64% of clicks are from people in marketing. Share in the comments below.

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Share your thoughts in the comments below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketers have a huge blind spot when it comes to nurturing and lead scoring. Appending Data.

Is Free Costing You Your Social Media Reputation?

Digital B2B Marketing

editions, I receive more mentions on Twitter from Paper.li About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. Paper.li: When you sign up for Paper.li, Paper.li

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B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. hope you will join #B2Bchat for our weekly discussion on Twitter. What are B2B marketers biggest measurement challenges?

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively). Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

Share in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You Manage What You Measure. Before you continue, ask the following questions: What is the return on relationships?

Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn. Big #FAIL.

Five Marketing Changes You Need to Make

Digital B2B Marketing

About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing , it is how marketing has evolved in response to the evolving buyer.

3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Let me know in the comments below or on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Mobile devices are expected to be the primary mode of internet access in the next three years. How different is this?

Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

Share your experiences in the comments below or with me on Twitter. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Value.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

One Response to LinkedIn is the New B2B Media Powerhouse Pingback: 100 Million Reasons to Use LinkedIn for B2B Demand Generation « Lauren On Demand Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Targeting Data. Uncluttered Ad Space.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

Please share your experience or view below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. Open Landing Page Results. Your Turn.

Three Social Media Lessons Learned

Digital B2B Marketing

Please share your comments below or with me on Twitter ( @wittlake ). About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. Find the Unexpected. The real results from my social media involvement have nothing to do with numbers.