Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. .

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. 4 page views or more)?” ” 2. .”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

OCTOBER 5, 2015

This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age. Daina reveals how Twitter and Amazon use marketing technology (martech) to learn what’s tapering off and what’s starting to scale.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

AUGUST 19, 2013

Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Follow Des on Twitter at descahill. The radical shift in buyer behavior toward engaging with favorite brands via smartphones and tablet devices.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100