Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Look at your analytics. Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 20, 2017

If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. One of the best ways to get this data is Google Analytics. First, you need to know which social media platforms your customers use most.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

MARCH 22, 2017

Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. Analytics — Google Analytics (free). You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Nothing fancy. Link shortener — Bit.ly or Linkis (free).

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

OCTOBER 6, 2017

But for those of you who don’t want to spend every spare minute poring over Google Analytics dashboards or optimizing your Twitter ads for better engagement, just get someone to do it for you. I’m a workaholic by nature, so I enjoy being immersed in my work. I literally have to schedule spontaneity to get in “chill time.”

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

APRIL 24, 2017

36% of businesses use social media analytics for more than competitor analysis. 33% of marketers cite Twitter as their preferred social network. Sprout Social ). 34% of small businesses use social media to engage and converse with customers. Sprout Social). 34% of marketers cite YouTube as their preferred social network. Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Twitter Search. There are loads others. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JULY 10, 2015

Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

SEPTEMBER 9, 2019

Not to mention, other useful features like integrated calendars, smart scheduling, and inbox analytics give you insight into what areas of your pipeline need improvement when it comes to landing conversions. Group email management ensures shared visibility between all channels of your business. Email with functionality.

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

SEPTEMBER 16, 2013

Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Radian6 analyzed the data. It’s been changing ever since. Why should you care?

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

OCTOBER 7, 2014

Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. Why do you need to strategically follow and unfollow on Twitter?

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. Finally, I go over to Google and do simple searches like “top government intelligence blogs” or “top mommy blogs” or “top government twitter profiles” and stuff like that.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 1, 2016

Is it shared on Twitter? Don’t let content analytics turn into a personality test within your organization. Let’s use the analytics (extrinsic and intrinsic) to point us in the direction of what our customer really wants. The only way to measure the quality of marketing content is in how it works.

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JULY 31, 2019

This is where video-based courses like Clutch Prep can help, as they provide examples that simplify some of the most complex business-related concepts like macroeconomy, microeconomy, analytics, or accounting. Twitter is a great starting point for businesses that want to listen to their customers and participate in their discussions actively.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JANUARY 5, 2016

You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Links to the source material for this episode are on Delicious.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

FEBRUARY 2, 2017

Or send him your Twitter and Facebook follower lists. I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled. I love this guy. Anthony Scriffignano, Ph.D. Like this post?

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

APRIL 10, 2013

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Content Marketing Internet Marketing Facebook Google Holiday Inn IBM Mike Moran social media Tumblr twitter'

Tips 80

Tips Curation Internet Marketing Content 80

Biznology

JULY 2, 2013

Are they actually on Twitter — or maybe just monitoring Twitter? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

AUGUST 29, 2012

There are some exceptions to this, notably Radian6 offers text analytics plug-ins–but it’s mostly true. Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. And for good reason. There is no marketing or PR dashboard to integrate social media into.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

NOVEMBER 13, 2018

Check us out on Facebook , Twitter , or email info@solosegment.com. 13m 12s – Why it matters that Google exited the site search market. 14m 58s – How much budget is enough to make your site search better? 17m 27s – How can you get started on improving site search? Find more from SearchChat on. Stitcher Radio. Google Podcasts. Like this post?

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Customers took to Twitter to announce their displeasure.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JULY 19, 2016

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

APRIL 10, 2014

Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. News content is under constant scrutiny – by digital marketers and advertisers whose ad buys are revenue sources for digital news outlets.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Biznology

JUNE 18, 2012

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. We found they all had a Facebook and Twitter presence. Photo credit: Search Engine People Blog. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

APRIL 7, 2016

On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? you must watch your analytics and measure your responses. Consider ways to build your social media to target your audience. Find out where your customers hang out on the web when they’re looking for you.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MARCH 23, 2015

It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Why do people obsess over LinkedIn Connections or Twitter followers? Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Let us help your company get there.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

APRIL 18, 2012

One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. Facebook does.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

NOVEMBER 8, 2012

Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. In 2012, IBM made a concerted effort to use a unified keyword database.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 11, 2013

Remember that your audience may be skipping over the front-door introduction that is your website home page and learning about you either deep in your site’s knowledge center, for example, or in today’s Twitter stream or even on someone else’s blog. Slap Google Analytics on the site and then … ignore it.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80