Trending Sources

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter. How it Works.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Now it is. Analysis is real-time.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

Sazbean

Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Twitter Grader. Wildfire Analytics. 10 Twitter tools for better social networking (Webdesigner depot). Analytics Sazcast Social Media Social NetworksShow notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. Their data includes the full twitter fire hose (first provider to get the fire hose).

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. WHY are you on Facebook/Twitter/Instagram? By Brooke B. And why?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! With Twitter’s new analytics, you can do that more than ever before!

Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Hubspot

Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Tweet Performance Analytics! Twitter''s been a little wishy washy about all this. it came back. I''m telling you all this just in case Twitter changes its mind again.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. and Twitter followers. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. B2B Marketing. know which half." Look for.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. Web Analytics Geek.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer can be found  @jenniferdavis  on Twitter and on LinkedIn at  www.linkedin/in/jenniferbdavis. Marketing Technology Podcasts #advertising #digital display data analytics

Twitter Releases Card Analytics: Here's How to Use 'Em

Hubspot

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour."

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Twitter’s new mega-partnership has interesting implications

grow - Practical Marketing Solutions

Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. ” My mind is kind of blown by the potential of the Twitter-Watson marriage. Twitter is the go-to platform for customer service these days so this makes a lot of sense. ” First, let’s set the stage on Watson.

5 Twitter Hashtag Analytical Tools and How to Leverage Them

WindMill Networking

Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading. Author information.

The best automagical Twitter following tools for your business

Biznology

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account. Great for managing Twitter competitions.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . And here you can see an interesting wrinkle in the story about web analytics.

3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. message to specific followers will aid you in getting more sales on LinkedIn and Twitter, but actually, that question assumes that your buyer needs your help; it’s leading. Twitter. Twitter. Twitter.

Tracking Email Analytics Outside of HubSpot

Synecore

HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. With HubSpot, you can easily measure and interpret all of your marketing channels and their individual key performance indicators (KPIs). Tracking URL: [link].

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. What I saw made me gasp.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter

Social Media Metrics & Analytics; Measuring Success

NuSpark

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook.  It was- “let’s learn this, let’s become good at this, let’s write books, let’s write blogs, let’s do speaking engagements” . Twitter.  . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate.  . Analytics Social MediaQuestion: Is My Content Relevant?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

How to Get Verified on Twitter [Infographic]

Hubspot

Aside from the fact that you can hear from all three at INBOUND 2016 , each of these people has a verified account on Twitter. That blue "verified" badge indicates to Twitter users that the individual or organization is authentic and that their content is of wide public interest. What do Anna Kendrick , Serena Williams , and Dharmesh Shah all have in common? What's in it for you?

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. How to Build a Memorable Personal Brand on Twitter.

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Pinterest Banks on Web Analytics

Synecore

Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. At a time when marketers are scrambling to improve social conversion rates by offering personalized user content, Pinterest Web Analytics should be well received.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

5 Strategies for Managing the Twitter Firehose

Sazbean

Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. The great part of Twitter lists is that they’re supported by most third-party Twitter applications too, so you can use them on multiple platforms and devices. 2. What strategies do you use to manage Twitter?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Powerful. cmworld.