B2B Marketing Traction

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Then it was time for Twitter. We made the changes and made sure all blog posts and announcements were posted on Google+.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.