Marketing Insider Group

NOVEMBER 16, 2020

What’s more important is the real-time analytics and feedback you can gain from these platforms. Recent improvements include an analytics dashboard that delivers immediate insight into what’s working and how well you are moving the needle. Get started today and generate more traffic and leads for your business.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Technographics : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Choosing a DaaS provider is a critical decision for any business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

JUNE 25, 2018

We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns. YouTube Analytics – a partner platform to Google Analytics – allows you to measure the success of your YouTube channel using a variety of performance metrics.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Predictive analytics software will be a big early-growth category for machine-learning applications. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 4, 2018

As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. But, it also impacts our professional lives as well—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

DECEMBER 5, 2018

r/analytics. /r/socialmedia. Both have their benefits for marketers—a successful post in a large subreddit will generate much more traffic, but you can establish a more visible presence in a smaller subreddit. But, Reddit doesn’t offer the same level of analytics and reporting as platforms like Facebook and Twitter.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics. Technically, company websites are digital channels, but web analytics deserves its own category.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Ahrefs TV Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. Robust reporting: Insightful analytics help you track your progress and measure the effectiveness of your campaigns while giving you the signals you need to adjust your strategy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

JUNE 20, 2018

The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. This can include your CRM, workflow management, campaign personalization, web analytics and much more. Search Engine Optimization (SEO). 7. Content marketing.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

JUNE 11, 2019

As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. Well-targeted B2B marketing hinges on precise audience insights. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JANUARY 31, 2019

57% of all online traffic in the US comes from smartphones and tablets ( source ). Use Google Analytics to identify the different search queries that currently lead visitors to your website. We also recommend that you use Google Analytics to look into your top referrers.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

MARCH 27, 2018

Customer retention is 14% higher among companies that invest in big data and analytics ( source ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

APRIL 9, 2019

We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns. YouTube Analytics – a partner platform to Google Analytics – allows you to measure the success of your YouTube channel using a variety of performance metrics.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. Cost : Pricing isn’t readily available for ZoomInfo, however, they do offer a free version.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

SEPTEMBER 5, 2018

Website analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests. For more information about ZoomInfo, a leading market intelligence solution and contact database , get in touch with our sales team today!

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Track analytics from all campaigns and strategy efforts – For your lead generation strategy to be successful, you have to know exactly what’s working by seeing it in numbers and analytics.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

SalesIntel

JANUARY 12, 2023

The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. The question is: Has the increasing dependence on data and analytics taken the “art” out of marketing? Yes, the series takes place well before the Internet and the rise of data analytics.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Hubspot

AUGUST 30, 2023

Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. That said, the future of AI in sales is moving toward predictive prospect analytics and hyper-personalization. AI delivers super-accurate sales forecasting. The remedy?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. Well-targeted B2B marketing hinges on precise audience insights. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

JANUARY 20, 2023

By ranking higher in SERPs, B2B companies can attract more traffic to their website and increase their visibility to potential customers. Additionally, lead generation software can also provide valuable insights into the behavior of potential customers B2B Leads Generators like ZoomInfo might offer you outdated, obsolete data.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. Provide an easy application process.

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

AUGUST 25, 2020

Website Analytics: This newfound productivity should be reflected on website engagement metrics. Effective and productive marketing teams should be producing content that is driving traffic to the site as well as generating leads. Setting objectives for each quarter allows you to keep track of progress.

Product 221

Product Work Management Marketing Management Planning 221

Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Directive Agency

MAY 20, 2020

and can be viewed as more valuable than the other traffic to your site. Referral traffic. Referral traffic encompasses any traffic that comes from a person clicking a link that leads them back to your site. Referral traffic can be vital for conversions and also creating remarketing campaigns. TAM targeting.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Track analytics from all campaigns and strategy efforts – For your lead generation strategy to be successful, you have to know exactly what’s working by seeing it in numbers and analytics.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Top Rank Marketing

AUGUST 30, 2023

” Hal Werner Hal has been featured in our “ Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics ,” “ Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live ,” and “ 10 Ways Trust Creates Standout B2B Marketing Experiences ,” among others.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Zoominfo

JULY 28, 2020

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. A common COE function for analytics could include subject matter expertise and recommendations for SEO or CRO. It starts with the customer.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

AUGUST 25, 2020

Website Analytics: This newfound productivity should be reflected on website engagement metrics. Effective and productive marketing teams should be producing content that is driving traffic to the site as well as generating leads. Setting objectives for each quarter allows you to keep track of progress.

Product 130

Product Work Management Marketing Management Planning 130

Zoominfo

OCTOBER 5, 2021

Website Analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests. Company Feedback: Find out what customers are telling sales reps and customer service employees to learn unique, firsthand information about your buyers and industry.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

OCTOBER 5, 2021

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. On the other hand, five years later, ZoomInfo is rapidly approaching the 1,500 employees mark. A common COE function for analytics could include subject matter expertise and recommendations for SEO or CRO. It starts with the customer.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Directive Agency

AUGUST 28, 2017

ZoomInfo is an online B2B company database that can load you up with more information on your current customers. Website Analytics. In addition to keyword research, you should also look into your own analytics to see how your buyer personas are already interacting with your business.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

Zoominfo

MAY 16, 2018

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! 1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics. I went to Google Analytics to get those numbers, but I quickly got overwhelmed. Check them out!

Top of Funnel 244

Top of Funnel Zoominfo Marketing Analytics Tools Paid Search Agency 244