Biznology

OCTOBER 1, 2018

If a traffic accident has occurred in one of the technician’s routes, the dispatcher can send notification to the technician’s mobile device and reroute them while letting the customer know there will be a slight delay due to traffic. For example, it can take care of email marketing, social media management, and analytics.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

NOVEMBER 12, 2020

Analytics tools can help you determine what content should stay, what should go, and what should be revamped. Anything with good organic traffic numbers, lots of backlinks, or both is worth keeping. Do you have a closely enough related page you can redirect traffic to? How to Perform a Content Audit. Intentional Deletion.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

SEPTEMBER 12, 2018

This is not an option for most advertisers, because they need the traffic. But for some, they can re-invest the savings into tactics that drive a lot more traffic to their websites. Look at traffic data hourly, not daily. Examine your analytics beyond traffic. Notice which ones are sending no converting traffic.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster. You need to stop doing some of the things you already do.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Look at your analytics. See where your traffic and sales are coming from. This is why finding your One Thing is so important.

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. I love these end-of-year articles and so do you.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

DECEMBER 22, 2016

Mobile devices are the source of more traffic on the internet than desktops. Organic traffic is on the decline. Social analytics. Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

APRIL 28, 2017

Here are some things to try: Comb your analytics. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

NOVEMBER 7, 2016

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. Like this post? Sign up for our emails here.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MAY 16, 2016

In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Check the Backend via Analytics. Don’t Fight the Competition.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

MAY 29, 2018

In search, SEO experts spend a lot of time doing keyword research, trying to find the least competitive search terms that would result in their site being found and then write to that; also, people oftentimes will write content based on Google Trends, trying to surf the most currently-successful content to drive traffic to their sites.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

DECEMBER 16, 2016

Here’s an example—a data scientist uncovered two interesting facts as he examined data relating to traffic in New York City: He found the absolute worst place to park in NYC. In all likelihood, you have a trove of data about traffic on your website. He defined when rush hour starts and ends in NYC.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

DECEMBER 28, 2015

Analyze Analytics. You know analytics are important for assessing your efforts to drive traffic to your site or blog. Up until recently, you had to log into Google Analytics separately to view your data, but now with Google Analytics by Yoast, you can see your page views and most popular posts from inside WordPress.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

Biznology

APRIL 11, 2016

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Oh, right: traffic doesn’t pay the bills. Which is why focusing solely on SEO and traffic metrics is a mistake. Why in heavens not?

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

APRIL 24, 2017

36% of businesses use social media analytics for more than competitor analysis. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). Sprout Social ). 34% of small businesses use social media to engage and converse with customers. Sprout Social). Business.com). Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

MARCH 31, 2016

Which pages get the most traffic? Which pages on your site attract the most traffic? Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app. Again, pretty much what exactly what it sounds like.

Top of Funnel 80

Top of Funnel Practices Digital Marketing Funnels Lead Scoring 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. Google+, reddit, and Disqus, for example). Now it’s up to you! Good luck and go git ’em, Tiger!

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Do LinkedIn posts drive more traffic (and conversions)? Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. In the Traffic Sources section, you see the percent of people who come to your website from search, referrals (e.g. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

NOVEMBER 12, 2012

Copy over the analytics code. If you care about the success of your website at all, it’s essential to monitor traffic information, visitor sources, keywords that generated visitors, etc. using an analytics tool. Google Analytics is the most popular because it is free and it’s information straight from Google.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

MARCH 12, 2015

I now know that there are location intelligence programs that combine different data streams and analytics to help guide the placement of business locations. These programs analyze factors such as traffic flow as well as direct and indirect competition. Apparently, in business, as in real estate, location still is everything.

Planning 80

Planning Demographics Mobile Marketing Social Marketing 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JANUARY 6, 2014

In short, relying on content produced and published by other websites is not a good way to increase organic rankings and traffic. Obviously a robust analytics program is a must as well. Google Analytics is getting more sophisticated by the week and it’s still free, for now. In fact, you can probably expect the opposite.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

FEBRUARY 26, 2015

These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. If you’re an overwhelmed content creator, content recycling allows you to leverage the power of your old content in new and traffic-driving ways. Want to do more with the content you already have?

FAQ 80

FAQ Content Traffic Tips 80

Biznology

JULY 31, 2019

This is where video-based courses like Clutch Prep can help, as they provide examples that simplify some of the most complex business-related concepts like macroeconomy, microeconomy, analytics, or accounting. You Have More Opportunities to Launch a Company.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

AUGUST 20, 2014

More importantly, analytics for tracking mobile search aren’t as robust as desktop search. For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. Track in-store or foot traffic. Much, much harder. What Can You Do?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

APRIL 10, 2014

This is the kind of headline writing that drives traffic. Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. How to Optimize Your Copy. How to Create Social Content.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Biznology

JULY 24, 2014

You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. According to RKG Digital’s latest quarterly digital marketing report (available here ), mobile now accounts from more than one-third of all organic search traffic.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

MARCH 10, 2011

You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. But your boss doesn't see it. Your CEO doesn't either. Neither does the CFO.

Search Marketing 80

Search Marketing Wikipedia Webinar Metrics Keywords 80

Biznology

MARCH 1, 2012

Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. But that’s not the odd thing.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

NOVEMBER 13, 2018

11m 44s – What do we mean by upstream/downstream traffic to/from search? It’s about measuring, and experimenting. Take a listen. 00m 00s – Intro and overview. 01m 17s – Start of discussion with Steve. 07m 04s – Do clicks mean success? 13m 12s – Why it matters that Google exited the site search market.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

NOVEMBER 21, 2013

How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. Your site undoubtedly depends on Google for traffic, because your customers depend on Google for answers to their questions.

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

DECEMBER 12, 2012

Google Analytics is a great tool to use to determine if your website is a culprit of poor functionality and usability when being accessed by a smartphone or tablet. With “In-Page Analytics,” you can see behavior using a small screen browser to see what your site looks like on a mobile screen.

Marketing Websites 80

Marketing Websites Marketing Analytics Tools Mobile Marketing Internet Marketing 80

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day. Every Influencer Stands By Their Earned Media Mentions.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179