B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. analytics is more critical than ever. Big data and business intelligence are areas where data needs to be crunched and processed.

Work Management 100

Work Management Marketing Management Planning Paid Search Agency 100