Digital B2B Marketing

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? The experience your prospect has at each touchpoint is critical, these experiences shape and reshape your audience’s perception. Share your view in the comments below or with me on Twitter. About Eric Wittlake.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

In mass it is a valuable indicator but it isn’t a valuable individual response ( Scott Brinker discussed this at Insights from the explosion of marketing touchpoints ). The most common platform I see is Twitter. Since it is not tied to Twitter, the potential audience isn’t limited by a platform choice.