Paul Gillin

JANUARY 25, 2012

Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. Each answer to the quiz is shareable, as is the final score. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 11, 2012

Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Polls are a basic tool you can use to solicit feedback. It generates longer links, but they’re compatible with Google Analytics. Take Advantage of Polls. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. But choosing the tool isn’t nearly as important as knowing how to put it to work. Web analytics today deliver unprecedented insight about online interactions. Sidebar – Valuing Twitter Followers. They look like this: [link].

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

.” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. It’s like Moneyball: analytics + baseball = new game.” ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50