KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Instagram Countdowns. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Don’t forget about social media.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Set Up Mobile Analytics and SERP Performance Tracking. Make Sure It’s Worth The Effort. Define Your Mobile Purpose.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JULY 2, 2020

This Twitter ad exemplifies an excellent tactic: Advertising your top-performing content. Good analytics and a solid B2B social media strategy are required if you want to succeed in an environment like this. Tools like that can give you detailed analytics on how your competitors’ ads perform.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 1, 2016

Second, consider using the Small SEO Tools Plagiarism Checker. The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. With many choices, it can be a challenge to find the right tool to stay in touch with your friends.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Learn more about the B2B buyer to find out what their interests and needs are, specifically with your product and the industry overall. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JULY 26, 2018

Hack: As Casie Gillette suggests in a recent post , tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit give you the questions people are asking about a specific topic. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter ! Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. That makes it easy to fill in the blanks for each week with new content that can then be scheduled out on a tool like Buffer or SproutSocial. What Platforms Should I Be Using?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 12, 2020

As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Tell me all about them via Twitter. You’ll have an extra layer of control over your messaging. Using Structured Snippets. Do you like using structured snippets?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Google Analytics Release Notes. Mobile Friendly Testing Tool. Page Speed Insights Tool.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 10, 2015

You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with). Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

DECEMBER 17, 2019

If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success. Share with us on Twitter @KoMarketing ! Define Success & How to Measure It. Source: PAN Communications. Focus on Interactive Content.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JUNE 23, 2015

This is especially the in channels where updates more fast, like Twitter. There are a few tools available now that strive to make social media resharing as easy as possible: Buffer. Both of these tools make it as easy as possible to reshare your content.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

JUNE 13, 2017

Here at KoMarketing, we look for key client themes across a variety of analytics platforms to pinpoint what might resonate best with the audience. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. For this example, let’s say your organization offers cyber security solutions.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! List of Top Competitors – those that compete in search as well as general business (these are not always the same).

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. SEO tools such as Moz Link Explorer and and competitive link research tools from SEMRush and Buzzsumo can aid in this effort. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. What tools can I use to automate my social media marketing? Top Social Media Sites. FAQs About Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 18, 2017

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. While there are a number of tools available to help do this, I tend to use BuzzSumo on a monthly basis. Blog Traffic. Percentage of blog traffic from organic search. Social Shares. Conversions.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. His father owns a PR company here in Boston.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. Analytics (Ex: Google, Omniture). To identify the back links of competitors, we suggest the following tools: Open Site Explorer. Schema Markup. Majestic

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Connect with us on Twitter !

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

AUGUST 28, 2018

Beyond individual and direct search analysis, SEO tools like Moz Keyword Explorer and SEMRush’s Keyword Analytics and Content Tools help B2B marketers further uncover patterns in search results that aid in optimization efforts. I would love to read your perspective via comments below or on Twitter or LinkedIn.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MAY 17, 2016

Buzzsumo is one of my favorite tools to leverage when analyzing a site’s audience reach. Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile. spend some time getting familiar with content that has performed well on their site (Buzzsumo would be a helpful tool again here). Track the Results .

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131