Biznology

MARCH 22, 2017

From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Analytics — Google Analytics (free). This is the step where most businesses feel overwhelmed.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

APRIL 24, 2017

36% of businesses use social media analytics for more than competitor analysis. 33% of marketers cite Twitter as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). Sprout Social ). Sprout Social). Business.com). Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Twitter Search. There are loads others. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

JULY 31, 2019

This is where video-based courses like Clutch Prep can help, as they provide examples that simplify some of the most complex business-related concepts like macroeconomy, microeconomy, analytics, or accounting. Twitter is a great starting point for businesses that want to listen to their customers and participate in their discussions actively.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JULY 28, 2015

So, maybe none of the below tools were made for me, do I hack/roll my own. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

SEPTEMBER 16, 2013

Radian6 crawled the blogs, screen-scraped the message boards, contracted with Twitter for the firehose. Now, you can use tools such as Tableau for your analytics dashboard. You can license Clarabridge or Lexalytics for your text analytics. Radian6 analyzed the data. It’s been changing ever since.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

FEBRUARY 2, 2017

For a complete education in measurement, and tools for getting a seat at the table, look to her Resources pages at VisionEdgeMarketing. I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Or send him your Twitter and Facebook follower lists. Thanks, Laura! I love this guy. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 10, 2013

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. Content Marketing Internet Marketing Facebook Google Holiday Inn IBM Mike Moran social media Tumblr twitter'

Tips 80

Tips Curation Internet Marketing Content 80

Biznology

JULY 19, 2016

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Customers took to Twitter to announce their displeasure.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

JANUARY 5, 2016

You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Links to the source material for this episode are on Delicious.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JUNE 18, 2012

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. When you have one, the right social networks, tools, apps and measurements reveal themselves. We found they all had a Facebook and Twitter presence.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JULY 2, 2013

Are they actually on Twitter — or maybe just monitoring Twitter? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. My SEMRush Projects Dashboard.

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

MARCH 23, 2015

It’s stored in computer clouds, and searched for patterns, predictive analytics and insights. Why do people obsess over LinkedIn Connections or Twitter followers? Corporate decision-makers often would be better served if they rely on tried-and-true tools and systems from the world of Little Data, rather than illusions from Big Data.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Anyway, that’s why it’s so important for me to make sure I have the following sorted out before I choose the right tool family to marry into.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

DECEMBER 22, 2015

Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

FEBRUARY 20, 2012

By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Drive more transactions?

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. You can do this with Webmaster tools. Follow him on twitter @James_Mathewson. But sometimes it’s not that easy to retire pages. But sometimes you have to help it out.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

APRIL 4, 2017

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. The best automagical Twitter following tools for your business. Top online marketers on Twitter.

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

JANUARY 12, 2021

Most large companies including ours use one of these tools. Remember also that many platforms like Twitter and Instagram have a simple “username or email and password” combination for logging in. If you are willing to spring for it, you should invest in actual password management tools online.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

MAY 16, 2017

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Now, try to think outside of just maintaining your Twitter and Facebook and hiring out your SEO to Romania. Arrivederci! Like this post?

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 16, 2016

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. Social Networks (including FB, Twitter, etc.). Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Drive conversation volume?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

MAY 5, 2015

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Use tools like GroupHigh to discover and engage your influencers. It’s About the Community, Stupid.

eCommerce 80

eCommerce Adwords Marketing Analytics Tools Google 80

Biznology

DECEMBER 24, 2014

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms. Know What to Pay Attention To.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Biznology

DECEMBER 17, 2012

By applying advanced analytics solutions, the company was able to process the information much more quickly–in half the time it previously took, while at the same time providing a level of insight previously unavailable to the company. Initially the idea was to track social movements using social media tools. The problem?

Case Study 80

Case Study Case Studies Studies Customer Satisfaction 80

Biznology

OCTOBER 18, 2016

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. Social Networks (including FB, Twitter, etc.). Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Drive conversation volume?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 7, 2012

Don’t over-water and don’t show preference to any one plant: in that modest 15-minutes, update your Twitter and do a blog post; then, the next day, update your Google+ business page and Tumbl something. Google won’t admit it but Google has a severe case of FOMO — a fear of missing out! Reputation.com. No worries!

Google 80

Google Adsense Social Networks Domain 80

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !).

Paper 80

Paper Google Adsense Demand 80

Biznology

APRIL 8, 2019

Facebook, Twitter, Instagram, etc., on platforms like LinkedIn and Twitter. You can look into Google Analytics Social & Network Referrals Search report or the reports from other popular social media management platforms like Hootsuite to see which platforms are providing you maximum traffic and highest conversion rate.

Social Media 147

Social Media Advertising Channels Media Business 147