Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. You also need marketing technology (martech) tools. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. You come here for the latest trends and critical insights for B2B digital marketing.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names. Sponsored post. Keyword research.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

JUNE 21, 2016

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews.

Google 154

Google Tools Best Practices Planning 154

Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. they are generating. Media Coverage. Share Of Voice. Brand Awareness Improvement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. You Use the Right Tools. You can use various tools to see how many potential buyers are converting. Awareness: The buyer learns about your brand for the first time.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. The Google Analytics connector.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Webbiquity

NOVEMBER 21, 2021

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Webinar & Webcasting Tools. In the UK or Ireland? Click here. The Dates: Now through November 29. EmailOctopus.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

AUGUST 2, 2016

Fortunately, there are now tools that allow even the design-challenged to produce professional-looking infographics. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Infographic Creation Tools. 1) Piktochart.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

JULY 25, 2023

There are numerous tools available to do this. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages. Screaming Frog SEO Spider is a moderately priced tool that works well for larger sites with 500+ pages. Before starting work on the new site, conduct a pageview analysis.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Webbiquity

MAY 31, 2016

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. 1) Evernote. Google Review Count: 2,930,000. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Chatbots and digital assistants are also an increasingly important tool for B2B eCommerce marketing.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 22, 2022

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Score some incredible savings on icons, illustrations, music clips, and editing tools. Web Analytics Tools.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

FEBRUARY 4, 2011

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. How can you use GA to track visits to a Facebook page?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

MARCH 30, 2021

Leverage User Analytics for Future Campaigns. With advancements in artificial intelligence, there are an increasing number of AI-based marketing and sales tools available today that can gather data, extract insights from it, and meaningfully present the findings. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

NOVEMBER 29, 2022

Embrace automation tools. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Webbiquity

MAY 8, 2012

However, the creation of modern day analytics tools has changed the marketing environment from hopeful anticipation to anxiety. That meant that campaigns with lots of bells and whistles were assumed to be more productive. Each accent added to a brand’s “wow” factor and more updates meant more sales would soon follow.

Analytics 100

Analytics Paid Search Agency Advertising Agencies Ad Agencies 100

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JANUARY 7, 2013

While there are many excellent tools available for social media and PR monitoring, SEO keyword research, website analytics, and other specific functions, there‘s nothing that provides a unified high-level view of web visibility to support strategic decision-making.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. Some tools are easy to use but very limited in scope. So while I was working in the marketing tech space, I was always interested in data analytics and the combination of data with marketing.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

JANUARY 11, 2022

With fewer customers compared to B2C businesses, B2B companies naturally have less information on how customers move from awareness to conversion — meaning fewer insights and generalizations from site analytics to apply to your Internet marketing and design strategies. Using Site Analytics and User Behavior Metrics to Improve UX.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

NOVEMBER 28, 2023

By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Affiliate sales support independent publishing Moreover, using advanced lead scoring tools can help you prioritize prospects. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 5, 2018

Modern business analytics require quality inputs to optimize outputs. With the right tools , any enterprise can collect and manage every data point in the event process. DEEP tools were designed in response to the moated methods employed by previous event management systems. Better Inputs. Better Outputs.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity. ” Videos (13.2%) are the third-most common type of content created. earns $78,475 per year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

OCTOBER 15, 2019

To facilitate your online and offline networking efforts, use a free CRM tool to stay organized, keeping track of who you met with, when, what you discussed, what kind of follow up is needed, etc. just make sure to choose one that will let your export your data to more professional CRM tools down the road). And with good reason.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. ” — Shelly Kramer, CEO, V3 Broadsuite.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

JULY 26, 2019

Before walking through the essential building blocks, here’s a quick primer on mature technologies like OLAP and new business intelligence (BI) tools. Without these types of next-gen tools, organizations will be spinning their wheels trying to make sense of their vast untapped knowledge. Traditional BI vs. Modern BI.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167