Tony Zambito
JANUARY 21, 2022
The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Processes and tools such as data analytics, intelligence applications, AI, customer journey mapping, personas, etc. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.
Tony Zambito
JANUARY 18, 2022
Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Buyer personas are an essential tool in talent development, which directly impacts employee retention.
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Tony Zambito
JANUARY 7, 2022
It is not something you can ask someone to just run an analytical data report and magically empathy is revealed. Buyer personas, when researched and developed correctly, empower your teams with a critical tool to gain the deeper understanding they need to be empathetic. .
Tony Zambito
OCTOBER 7, 2018
In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers. Tools, such as buyer personas, will need to be reinvented to be relevant on this element of deep buyer insights. The Speed of Digital Disruption .
Tony Zambito
OCTOBER 18, 2015
What is empowering profiling is the growing presence of data, automation, and analytics. The advent of big data and analytics is driven by the need to gain insights into buyers and to drive the concept of personalization. However, there is the inherent danger of automating the bad and putting profiling on steroids.
Tony Zambito
FEBRUARY 10, 2012
Sales training was all geared to train sellers how to persuade the single buyer and in the 1980’s we started to see models of how to determine the psyche of the single buyer – was he or she an amiable or an analytical? The tools of the single buyer model are no longer effective. Our sales people barely look at the tools we give them.”.
Tony Zambito
AUGUST 14, 2016
The notion of operations is implicit in science, systems, processes, analytics, and rules. Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. And, it can be obsessed with filling in neat little boxes and fields. .
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