Tomorrow People

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Real Analytics. You should be able to build campaigns around anything you want. Social Listening.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Real Analytics. You should be able to build campaigns around anything you want. Social Listening.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Palmatier and Shrihari Sridhar’s book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all organisations must address is customer heterogeneity – or in other words, the fact that all customers differ. Google Analytics. Social media analytics tools. According to Robert W.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Start by brainstorming a list of relevant topics (tools like Semrush’s Topic Research Tool can help).

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Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

Successful transformation boils down to people, process and tools. He had to find new ways to reach an ever-changing audience over various platforms, but that also meant looking at three key areas: people, processes, and tools. “If Marketing analytics tools became the muscle (not the motivator) of Scott’s operations.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

If your company did not have the digital tools and work methods fully in place before March, likely you would have been caught a bit behind. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Social analytics. Web / mobile analytics.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

So, how can you know which analytics metrics are most important for you to focus on? Though Google Analytics is free, popular, and useful, you need to consider other analytics tools and dig deeper into the numbers to draw insights that will help you apply the most effective improvements. But no two businesses are alike.