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Smashmouth Marketing

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SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

NOVEMBER 6, 2013

izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics. JarmilaHYu: John Neeson at #SDSummit "the sales rep is changing: by leveraging marketing data, tools & tech cold sales calls should no longer exist". @akslipper: Germany leads in budget spent on tradeshows.

B to B 100
B to B Buyer Personas Budget Programs Rules 100
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Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

OCTOBER 20, 2010

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be.

Top of Funnel 100
Top of Funnel Demand Manticore Word of Mouth 100
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