Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. As a result, “If you want a complete social CRM system, you will have to piece together tools from multiple vendors,&# he concludes.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

OCTOBER 12, 2011

Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? I think the next generation of leaders is going to be not only aware of analytics but also masters of it.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MAY 16, 2012

Do you have the tools to effectively engage in this dialog? Right now the pendulum is swinging more and more toward social media as the tool to communicate. It is a tool, but companies should not lose that direct contact with customers. How effective is the organization at responding to that? It’s a cultural expertise.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 27, 2012

The tools made it easy to find information and expertise by consulting friends. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. Familiarity Breeds Intent. Those same capabilities could be useful as a formal part of the business process.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. Using tools like CIThread, they can get very smart very fast.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 11, 2012

Polls are a basic tool you can use to solicit feedback. It generates longer links, but they’re compatible with Google Analytics. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link. Take Advantage of Polls.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50