Onalytica B2B

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Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. I also needed to find tools to measure traffic for that first client. I’m also watching how AI combines with analytics.

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Interview with ?Andy Crestodina

Onalytica B2B

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Almost immediately I realized that I needed to understand search and analytics or we’d never get results for our clients. I’ll give you three: Analytics. Tom Bowen (Analytics). We started way back in 2001.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. these are all just tools to achieve a strategic end. Each client and each activation is so unique, that’s it’s really hard for me to narrow down on any one strategy I prefer.

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Interview with Moni Oloyede

Onalytica B2B

I am very passionate about data management, lead management, sales qualification processes and marketing analytics. I think Scott is very good at cutting through the BS and explaining how new tools and/or concepts will or will not affect the Martech space. OUTSIDE OF MARTECH WHO ELSE INFLUENCES YOU ? I open to anything.

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Interview with Cory Munchbach

Onalytica B2B

I care a lot about women in tech and women in leadership, so Katie Burke , HubSpot’s Chief People Officer, and Sarah McGinty London , Optum Analytics’ Chief Product Officer, inspire me so much. Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler.

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Interview with Brian Hansford

Onalytica B2B

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I enjoy writing on a variety of B2B topics.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health. The CDC (Centers for Disease Control and Prevention) has even indicated that digital health tools can help prevent diabetes. Obviously this data is also integral to the ResearchKit tools.