Marketing Interactions

OCTOBER 15, 2021

Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

MAY 21, 2018

B2B marketers know analytics are critical, but many marketers struggle to use them effectively. On the campaign side, if analytics only originate from vanity metrics, such as clicks and views, your content team could continue to publish content they think is effective when it’s not creating an impact on business objectives.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. As I’ve said before, data is a wonderful tool. This said, knowing what they viewed and engaged with doesn’t tell you why they did so.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

JUNE 23, 2017

She wants to be able to use a tool that will allow her to identify issues for a department and provide guidance on actions to take. There are tools you can use in this process, like Google’s Keyword Planner or Ubersuggest. The untimely, static reports she uses today create inefficiencies that keep her division from meeting its goals.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64