LeadSloth

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B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100
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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers.

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SEO Optimization - 3 Steps to Success

LeadSloth

You can find keyword search volume with the Google Keyword Tool. This tool also provides keyword suggestions. Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. (3)

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Hubspot Review

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But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. And finally, reporting and analytics show the business results of your activities. Small Businesses.

Hubspot 100
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Measure Your ROI on Social Media Leads

LeadSloth

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. How would you use this lead source tracking tool?

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. You can create reports and dashboards in Salesforce.com to provide analytics. Smart or foolish? Background.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects. These are the trends that are mentioned most often: Improved ROI & Reporting.