| | | LeadSloth | |  Analytics + Tools | 8 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH MARCH 22, 2009 Abandon Your Marketing Automation System!? The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. You can create reports and dashboards in Salesforce.com to provide analytics. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish? | LEADSLOTH FEBRUARY 10, 2010  B2B Marketing Analytics On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. | | | | | |
| LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Use Reporting as a Strategic Tool: Marketing Automation allows vastly better visibility into both buyer behavior and program results. predictions. Creation of buyer-centric content. | LEADSLOTH JULY 12, 2010  Hubspot Review But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. Small Businesses. | LEADSLOTH JULY 14, 2009 SEO Optimization - 3 Steps to Success You can find keyword search volume with the Google Keyword Tool. This tool also provides keyword suggestions. For each of those pages, put the keywords in the TITLE, URL, H1/H2 and in the content itself (example: a page optimized for “ SaaS Analytics “); in the URL, use dashes (&# -&# ) to separate words; if your website doesn’t use <h1> and <h2> tags (do a ‘view source’ to find out), ask you web developer to add them. Then check your web analytics tool to see which keywords bring most traffic. 3) Get links. | LEADSLOTH OCTOBER 16, 2009 Why Are Marketing Automation Managers So Hard to Find? Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. But as Web Analytics guru Avinash Kaushik described, the 10/90 rule applied: for every dollar you spend on a tool, you need to spend 9 dollars on analysts to get the most out of the tool. Required skills: Analytical and metrics-focused, Excel skills. | | | | | | | |
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LEADSLOTH | TUESDAY, AUGUST 4, 2009 Measure Your ROI on Social Media Leads
After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. How would you use this lead source tracking tool? On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! MORE >> -
LEADSLOTH | TUESDAY, JUNE 30, 2009  Inbound Marketing Automation
Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Because both are different steps of the same process, it seemed logical to recommend a single tool for both Marketing Automation and Inbound Marketing. collecting as much information as possible (web & data analytics). Those tools are often sold as an add-on. MORE >>
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