Kaon

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

For us, that meant transitioning the last of our internal data center operations to the cloud, and having a renewed focus on improving our internal tools for increased efficiency. When you do the same thing for 20 years, your tools tend to get long-in-the-tooth. AI is a tool, like any other tool in the martech toolbox.

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What customers want from their mobile marketing experience

Kaon

Tracking every step of the user’s journey (mobile analytics). Analytics is the buzzword of 2016. Sales and marketing teams want to make sure all mobile experiences include powerful analytics for tracking and measuring all aspects of user engagement to deliver real insights into the effectiveness of B2B mobile applications.

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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle. No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

In today’s technology-driven world, there are an overwhelming number of tools to help salespeople close deals. Cloud technology, CRM systems, data analytics tools, web content management and sales software exist to make the job easier. Accessing the latest technology.

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Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools.

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How To: Build loyalty through customer engagement

Kaon

When customers are actively involved, their loyalty to your company and products intensifies because they feel an emotional connection – and it is the combination of this emotional connection together with the analytical evaluation of products that drives purchasing decisions. Here are three ways to engage your customers better: 1.

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