Analytics and Tools - B2B Marketing Zone

You Need Marketing Insights Now. Why Wait?

Hive9

OCTOBER 14, 2016

The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools. Marketing data has come a long way.

Analytics

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Why Spreadsheets Still Aren't Great for Marketing Management

Hive9

JULY 23, 2020

Practicality “Since your marketing department likely consists of more people than just you, using a spreadsheet just isn’t practical in light of all of the automated marketing tools available,” we wrote in 2015. Have you seen Scott Brinker’s latest marketing technology landscape ? In 2015, it included 1,876 vendors.

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Work Management Marketing Management Planning Budget Programs

B2B Marketing Zone

Hive9

You Need Marketing Insights Now. Why Wait?

Why Spreadsheets Still Aren't Great for Marketing Management

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