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Email Marketing vs. Marketing Automation

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What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Despite the various upsides to email, it is really just a batch and blast tool. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. In the end, the gains are worth it.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation. You’ll also want to monitor your analytics for any major changes in engagement rates that may indicate time for an update. Yes, you can set and forget these emails, but only for a little while.