Email Marketing vs. Marketing Automation
eTrigue
FEBRUARY 2, 2022
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Despite the various upsides to email, it is really just a batch and blast tool. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. In the end, the gains are worth it.
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