Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Incorporate the above for your Twitter marketing, test, measure and refine. 12 Powerful Ways How To Get Massive Traffic To Your Web Presence. Social media has become an important communication channel for businesses online. Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. MORE >>

Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. It probably looks less like a banner, being more integrated into the page than the other image carousels in the test, so it doesn’t generate the banner blindness effect quite that much. After testing a landing page with heatmaps to find out user behaviour, the guys at techwyse found out just how important color contrast is in guiding the visitor. MORE >>

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. In fact, the true value of your analytics is what you can do with them. Good marketers use analytics for the first few things we mentioned. In other words, great marketers make their analytics actionable. Well here are 9 ways to make your analytics actionable. MORE >>

A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. B tests are so relied upon in marketing because when performed properly, they give you concrete evidence on which changes can drive more conversions for your company, not just guesses based on hunches. Questions on how to run A/B tests properly , however, seem to abound across the internet. So here it is, your FAQ to A/B testing. 1) When is A/B testing a good idea? The test starts. dive in! MORE >>

What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions. Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. There are limitations to the free edition of Google Analytics when it comes to attribution modeling and the multi-channel funnel reports. Analytics Marketing Strategy Media Planning MORE >>