The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which tools are best for local SEO? Knutson.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Lead Capture Tools. This tool is like Google Analytics meets SumoMe meets a CRM.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. It results in 47% more traffic.
How to Dramatically Improve Organic Search Traffic
APRIL 7, 2015
If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
The Fundamentals of Increasing Web Traffic from Social Media
Modern B2B Marketing
FEBRUARY 8, 2016
With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right. Here are 3 ways you can increase web traffic via your social marketing efforts: 1. So, why not you? The result?
Getting Started with A/B Testing: What, Why and How
JANUARY 4, 2016
It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. proper A/B testing strategy can help you achieve key goals (e.g. It accomplishes this objective by allowing you to test one version of something (e.g.
Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
JUNE 5, 2014
Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Pinterest has been testing out Promoted Pins slowly -- but today, they''re starting to open it up to all U.S. If you fit the criteria and want to try these out, you can sign up for the test here. New Pinterest Analytics. Brand pinaholics, rejoice! businesses.
Five tools to help with your social media makeover
grow - Practical Marketing Solutions
MAY 15, 2013
Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Measure Conversion from Social Media Traffic. If you don’t have goals set up in Google Analytics or an equivalent analytics program, then consider doing so as soon as possible! 3. Lead Converter is a useful tool for capturing attention.
The 50 Best Startup Tools For 2016
B2B Marketing Insider
OCTOBER 5, 2015
Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We'll excitedly watch as we see a burst of new traffic to our site. Evergreen content is content that stands the test of time. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish. It stinks, right?
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. And then there’s LinkedIn. Of course not.
Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
JANUARY 13, 2013
Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Furthermore, Google’s Disavow tool can also help safeguard you against bad inbound links. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Stickygram: To tell you the truth, this one isn’t really a measurement tool.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
Want to maximize your blog traffic? In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. The following tools are listed randomly.
How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
JANUARY 29, 2014
Share Buttons by AddThis : Data nerds are sure to dig AddThis’ WordPress plugin, which offers all the flexibility of other options with the added benefit of analytics. Conversion rates from Pinterest traffic are 50% higher than other social media networks , and its users spend more when they’re ready to make a difference. There’s a lot to consider when designing a blog. Not this site!
How to Run an A/B Test [FAQs]
DECEMBER 10, 2013
One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Want to follow along to help get your own A/B test up and running by the end of this post? Ready to run an A/B test? Wait a few more days.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.
19 Things We Can Learn From Numerous Heatmap Tests
JANUARY 3, 2013
Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. When testing 257 correspondents in a remote user test , the failure rate for tasks was 1.9 Tools for your own heatmap tests.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. The 11 Free Growth Tools I Recommend.
Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
SEPTEMBER 26, 2014
Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. Test it out, just like we did !
Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Analytics. look it up.
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
FEBRUARY 1, 2016
As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. Check out the list of tools below. Tools for Generating Ideas. These tools may spark an inspired topic. Tools for Gathering Data. These tools will help you dig. Tools for Design. Not a data analyst? No worries.
The Button Color A/B Test: Red Beats Green
AUGUST 2, 2011
Fortunately, button color is extremely easy to test. Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. The colors we chose to test were green and red. If there was some conversion difference affected by the button color, the idea was that we would see it in this test's results. Button Test Results.
Fathom SEO Pulse #38: Licensing Content, iOS 9 Analytics Block & More
SEPTEMBER 24, 2015
Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics”. However, many of the new iOS 9 apps are also “designed to shut out analytics and other trackers in Safari.” From what’s being tested, to organic features, local results and the Knowledge Graph, this “Mega-SERP” has you covered. Try these data research tactics to find ideas that will drive traffic. link].
Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
EMagine B2B Blog
MARCH 25, 2015
If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” The masthead image within this email featured a cell phone, with the first new feature mentioned in the first paragraph referring to three new “Mobile App Analytics” reports now available within Google Analytics.
Gmail’s New Postmaster Tool for Email Marketing Helps Senders
AUGUST 5, 2015
In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. The key item with setting up the Postmaster Tool is ownership of the domain. Feeling overwhelmed or lost by Google’s Postmaster Tool, or deliverability issues in general? ? The Setup.
A new process to quantify content marketing success
grow - Practical Marketing Solutions
SEPTEMBER 17, 2015
Traffic? The result of two years of research and nine months of testing and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. The assessment we provide will summarize the results of more than 50 specific tests and software platforms that have been assembled over the last two years. Sales?
Google’s New Search Analytics Report: What You Need To Know
EMagine B2B Blog
MAY 20, 2015
Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report. While it was a handy tool for a variety of reasons, some marketers, like those on emagine’s Digital Marketing team, didn’t fully trust the validity of the data provided. How accurate is it?
Website Actionable Intelligence and Goal Acquisitions
AUGUST 5, 2014
Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In trying to make sense of numbers and charts, our brain likes to draw conclusions, in a similar way that a Rorschach Test records our perception of inkblots that are then analyzed for psychological interpretation. They want that question answered.
Architecture Marketing: 5 Tools to Measure Success
DECEMBER 4, 2014
Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility. 1. Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business. On Pinterest?
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
SEPTEMBER 30, 2015
Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue.
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
Interactive Marketing Online Testing Strategy. Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy. You will need to include marketing strategists, analytics gurus and Web developers.
Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
Modern B2B Marketing
MARCH 28, 2011
Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. This information can and should be tested to see if it holds true across other visitor segments. If the phrases you’ve chosen are driving traffic, but that traffic is bouncing, you have identified a big area of opportunity.
30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
NOVEMBER 22, 2012
So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. SEO Tools. Maybe. Enjoy!
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. 39 social media tools I will use today. Smart.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
The majority of sites generate between 40% and two-thirds of their total traffic from search. Very few businesses of any type will provide such a list; too big of competitive risk. 3) What types of online tools do you use? Good answer: a response indicating the person uses a variety of tools for different functions. Total keyword phrases driving traffic.