The Point

JUNE 30, 2017

A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign so we can test the waters and give ABM a try? Just please don’t think that one campaign, no matter how successful, is a valid test of whether ABM makes sense for your organization.

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

The Point

NOVEMBER 10, 2016

Aggressive testing of ad copy. From Day One, we had very specific goals for the campaign – not just for impressions and clicks, but actual ROI,” commented Nikhil Teckchandani, JW Player’s Director of Digital Analytics & Strategy. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JANUARY 31, 2011

So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. Tracy Ciampi, Spear’s Client Services Director, says that testing is not a one-time strategy. “A

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

OCTOBER 7, 2010

Initial response rates were horrible, but when we tested the same campaign head-to-head against the client’s own house list, the house list generated more than 4x the response. And that’s where technologies like CRM, marketing automation, and Web analytics can make all the difference.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. Marketers will be rushing to figure out Google Analytics 4 (GA4), how it’s different, and what’s important. — Lynn Dodds, Vice President Creative Services.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. audience creation leveraging third party data sources. contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100