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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

In an A/B test, I have no doubt that this would have decreased the number of cancellations. What an A/B test doesn’t show, though, is how much a customer hates you for it. …it misses the human element. mean, that’s not the only thing flawed about A/B tests. Email test group B: 30 out of 1000 (3%) success rate. We’re all going to go with test group A, right?

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests. Exactly what it sounds like.

Test 43

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.

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Content Methodology: A Best Practices Report

Testing and Optimization 4 5 7. Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. depth analytics, conversion.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Excellent!

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Email Testing and Email Analytics

Opentopic

Opentopic blog >> emailonacid.com We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your. Marketing Technology Cmo undefined

Email 11

Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test

Hubspot

Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Pinterest has been testing out Promoted Pins slowly -- but today, they''re starting to open it up to all U.S. If you fit the criteria and want to try these out, you can sign up for the test here. New Pinterest Analytics. Brand pinaholics, rejoice! businesses.

3 Tests Every Marketing Dashboard Must Pass

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Laura Patterson , president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. More hands went down. More hands went down.

Test 58

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

Testing Event Technologies at EventLab

Earnest about B2B

To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? Zone Two: Networking. Catch!

Test 40

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.

Getting Started with A/B Testing: What, Why and How

Salesfusion

It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. proper A/B testing strategy can help you achieve key goals (e.g. It accomplishes this objective by allowing you to test one version of something (e.g.

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Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

Tools 75

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Data Analytics. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. Marketing Technology Podcasts

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. 10 Usability Testing & Research Tools. 1) CrazyEgg. Loop11 is an easy-to-use tool that allows users to create a new usability test by entering a few simple details. Form analytics.

Test 57

The Danger of Not Having the Right Testing and Optimization Technology

It's All About Revenue

Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. I don't know about you but when I hear up to $13 billion lost in one year, that's pretty much the poster child for grave danger. Testing and Optimization Technology - What You Need To Know. Download The Guide to Building Your Marketing Technology Stack to get the whole story.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?

Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. Navigation/Simplicity  (Layout, use of white space and read more). Navigation/Simplicity.

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

We need to test. And test and test and test. We need to test our ideas and measure the results. 3. Strategy analytics B2B marketing data Demandbase marketing technology relevance testingAs I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Blah blah blah.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

Do you remember your first A/B test on email? I do. For instance, I knew that you needed a big enough sample size to run the test on. knew I needed to run the test long enough to get statistically significant results. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. For many A/B tests, waiting is no problem.

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Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Test it and see!

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

How to Run an A/B Test [FAQs]

Hubspot

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Want to follow along to help get your own A/B test up and running by the end of this post? Ready to run an A/B test? Wait a few more days.

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Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider.

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Get Your Next Promotion with Marketing Analytics

Docalytics

According to Forbes, 2014 is the year of marketing analytics. think it’s safe to say that 2014 is the year of marketing analytics because your company should be doing it by now. it’s time to make the jump to marketing analytics. If advanced analytics seems a little scary to you, you’re not alone. But if you take it a step at a time, analytics will improve your marketing.

The State of Digital Marketing 2015

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingWith mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.

Stats 106

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. and ecommerce shopping cart drop-offs.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. When testing 257 correspondents in a remote user test , the failure rate for tasks was 1.9 Tools for your own heatmap tests. Image source.

Test 62

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . That’s all well and good. Like this post?

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest. So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale.

Google Analytics Filters: Tips To Avoid Common Mistakes

EMagine B2B Blog

Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. In order to avoid these issues, there are a couple things to keep in mind when adding filters to your Google Analytics profile in order to maintain the integrity of your data.

What Shazam Can Teach Marketers about Predictive Analytics

CMO Essentials

This is a predictive analytics success story that marketers in every industry should be inspired by. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. About the time we were going to cut budget to the new paid search tests, we implemented a call tracking platform. Image courtesy of Shazam via [link].

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

Because my role is focused on optimization and growth, I try to make sure we''re always testing something. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. Test it out, just like we did !

Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Vertical Response

Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. DIY Promoted Pins are currently being tested by Pinterest, so aren’t available just yet. Better Analytics = Deeper Insights .

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