Stories that Sell
Email Testing and Email Analytics
AUGUST 25, 2016
While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. emailonacid.com – Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider. Marketing - eCommerce
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.
The Fatal Flaw of A/B Testing
grow - Practical Marketing Solutions
MARCH 23, 2016
In an A/B test, I have no doubt that this would have decreased the number of cancellations. What an A/B test doesn’t show, though, is how much a customer hates you for it. …it misses the human element. mean, that’s not the only thing flawed about A/B tests. Email test group B: 30 out of 1000 (3%) success rate. We’re all going to go with test group A, right?
What “test and learn” looks like in practice
MARCH 31, 2016
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests. Exactly what it sounds like.
Content Methodology: A Best Practices Report
Testing and Optimization 4 5 7. Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. depth analytics, conversion.
Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Excellent!
The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.
7 User Experience Tests to Do When Redesigning Your Website
AUGUST 2, 2016
To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis. Wireframe testing also comes in handy once the website is completely designed.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
Study: How Much of Your Content Marketing Is Effective?
include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.
Email Testing and Email Analytics
APRIL 14, 2016
Opentopic blog >> emailonacid.com We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your. Marketing Technology Cmo undefined
Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
JUNE 5, 2014
Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Pinterest has been testing out Promoted Pins slowly -- but today, they''re starting to open it up to all U.S. If you fit the criteria and want to try these out, you can sign up for the test here. New Pinterest Analytics. Brand pinaholics, rejoice! businesses.
Testing Event Technologies at EventLab
Earnest about B2B
OCTOBER 2, 2015
To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? Zone Two: Networking. Catch!
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. 3) Leadin. Ready?
Getting Started with A/B Testing: What, Why and How
JANUARY 4, 2016
It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. proper A/B testing strategy can help you achieve key goals (e.g. It accomplishes this objective by allowing you to test one version of something (e.g.
How to Improve Your Website Experience: 10 User Testing Tools to Try
NOVEMBER 22, 2015
So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. 10 Usability Testing & Research Tools. 1) CrazyEgg. Loop11 is an easy-to-use tool that allows users to create a new usability test by entering a few simple details. Form analytics.
Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
JULY 8, 2015
Data Analytics. The post Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics appeared first on. Big Data. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. Marketing Technology Podcasts
3 Tests Every Marketing Dashboard Must Pass
It's All About Revenue
MARCH 8, 2013
by contributor | Tweet this Today’s guest post comes courtesy of Laura Patterson , president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. More hands went down. More hands went down.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?
VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
Customer Experience Matrix
AUGUST 5, 2014
But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?
Blog Design Blink Test: Simple, Easy Navigation
Writing on the Web
JANUARY 21, 2015
In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. Navigation/Simplicity (Layout, use of white space and read more). Navigation/Simplicity.
6 Ways B2B Marketers Are Falling Short Today
Digital B2B Marketing
MAY 28, 2015
We need to test. And test and test and test. We need to test our ideas and measure the results. 3. Strategy analytics B2B marketing data Demandbase marketing technology relevance testingAs I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Blah blah blah.
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? I do. For instance, I knew that you needed a big enough sample size to run the test on. knew I needed to run the test long enough to get statistically significant results. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. For many A/B tests, waiting is no problem.
Want to Learn Marketing Analytics? Start With These 9 Great Resources
APRIL 7, 2015
I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.
How to Run an A/B Test [FAQs]
DECEMBER 10, 2013
One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). Want to follow along to help get your own A/B test up and running by the end of this post? Ready to run an A/B test? Wait a few more days.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Test it and see!
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior.
Ebook Analytics and What We Didn't Expect to Find Out
JULY 19, 2016
We never would have discovered these analytics otherwise. And this test case was no exception. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion. Ebook Analytics: Views → Opportunities Conversion. eBook landing page).
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider.
Skyword Analytics Plus Google Analytics Make Us Better Storytellers
JANUARY 21, 2016
They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.
The Danger of Not Having the Right Testing and Optimization Technology
It's All About Revenue
MAY 25, 2016
Poor A/B testing methodologies are costing online retailers up to $13 billion a year in lost revenue. I don't know about you but when I hear up to $13 billion lost in one year, that's pretty much the poster child for grave danger. Testing and Optimization Technology - What You Need To Know. Download The Guide to Building Your Marketing Technology Stack to get the whole story.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingWith mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.