Stories that Sell
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.
9 Ways B2B Analytics Can Optimize Marketing Strategies
MARCH 10, 2017
Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies. B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows. Why not?
Email Testing and Email Analytics
AUGUST 25, 2016
While this is not an exhaustive list of questions (we can’t cover every one-off email scenario that runs through your mind at 2am), The post Email Testing and Email Analytics appeared first on Opentopic. emailonacid.com – Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider. Marketing - eCommerce
Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
JULY 15, 2012
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Excellent!
The Fatal Flaw of A/B Testing
grow - Practical Marketing Solutions
MARCH 23, 2016
In an A/B test, I have no doubt that this would have decreased the number of cancellations. What an A/B test doesn’t show, though, is how much a customer hates you for it. …it I mean, that’s not the only thing flawed about A/B tests. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate.
Three Types of Goals and KPIs Needed for Social Media Analytics
grow - Practical Marketing Solutions
OCTOBER 26, 2016
Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. Try … A/B/C testing.
B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
FEBRUARY 13, 2017
We get to test new product features each month and it’s like being the test driver for every new Ferrari model. How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Conclusion.
The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.
Pinterest Revamps Analytics Dashboard and Expands Promoted Pins Test
JUNE 5, 2014
Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Pinterest has been testing out Promoted Pins slowly -- but today, they''re starting to open it up to all U.S. If you fit the criteria and want to try these out, you can sign up for the test here. New Pinterest Analytics. Brand pinaholics, rejoice! businesses.
7 User Experience Tests to Do When Redesigning Your Website
AUGUST 2, 2016
To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 2) Analytics Analysis. Wireframe testing also comes in handy once the website is completely designed.
Getting Started with A/B Testing: What, Why and How
JANUARY 4, 2016
It’s actually not as hard as it seems, it’s simply a matter of conducting some straightforward A/B testing. What & Why: Behind the Power of A/B Testing. That’s the whole idea behind A/B testing in marketing. A proper A/B testing strategy can help you achieve key goals (e.g. It accomplishes this objective by allowing you to test one version of something (e.g.
4 Common A/B Testing Mistakes (And How to Fix Them)
NOVEMBER 22, 2016
Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them). The Fix: Run an A/A test.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
Email Testing and Email Analytics
APRIL 14, 2016
Opentopic blog >> emailonacid.com We all know there are enough blogs out there to drive any marketer crazy trying to sift through them all. So, we thought we would help by searching for the most informative, knowledgeable and applicable email marketing blogs on the web. The result is this list of 15 home run hitters perfect for all of your. Marketing Technology Cmo undefined
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?
Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
SEPTEMBER 15, 2016
Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term gains. The basic premise of this challenge revolves around a blind taste test. With more than 62% of B2B marketers implementing predictive and most following a “taste-test” method, there is a critical need to change the way we buy predictive.
What “test and learn” looks like in practice
MARCH 31, 2016
One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests. So what is this data? Like this post?
Testing Event Technologies at EventLab
Earnest about B2B
OCTOBER 2, 2015
To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? Zone Two: Networking. Catch!
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. Analytics Tools.
What To Do When You’ve Run Out Of Testing Ideas
It's All About Revenue
SEPTEMBER 15, 2016
If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. For example, have you done tests in the checkout funnel that work through every form field section?
How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics
OCTOBER 11, 2016
One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack. With the entire company focused on MQLs as a leading indicator of whether it will hit its revenue targets, the Host Analytics marketing team needed a better way to evaluate and prioritize good leads.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
6) Google Mobile-Friendly Test. Sample review: “The Google Mobile-Friendly Test allows you to earn a “Mobile friendly” label below your organic search results when you pass the comprehensive mobile efficiency test. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Pricing: free.
How to Improve Your Website Experience: 10 User Testing Tools to Try
NOVEMBER 22, 2015
So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. 10 Usability Testing & Research Tools. Loop11 is an easy-to-use tool that allows users to create a new usability test by entering a few simple details. Form analytics.
Skyword Analytics Plus Google Analytics Make Us Better Storytellers
JANUARY 21, 2016
I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. Today at the Content Standard, Skyword Analytics + GA gives us the ability to go beyond pageviews.
Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
JULY 8, 2015
Data Analytics. A/B Testing : Shifting to a different kind of touchdown, Stacey demonstrates the potential for the application of real time/location analysis to commercial interests by way of an experimental Anheuser Busch Superbowl target marketing campaign which relied exclusively on real time user generated content. Big Data. Predictive Data. MetaData.
Blog Design Blink Test: Simple, Easy Navigation
Writing on the Web
JANUARY 21, 2015
In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. Navigation/Simplicity (Layout, use of white space and read more). Navigation/Simplicity.
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
NOVEMBER 8, 2016
Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? Digital analytics may then be what you need. A BLACK HOLE.
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Site Engagement Goals: Google Analytics measures two types of engagement goals. . Google Analytics. What is a Conversion.
How Document Analytics Became Our Secret Weapon
MARCH 9, 2017
When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Thanks to Document Analytics, however, our sales team can track all of this—and more.
6 Ways B2B Marketers Are Falling Short Today
Digital B2B Marketing
MAY 28, 2015
We need to test. And test and test and test. We need to test our ideas and measure the results. Strategy analytics B2B marketing data Demandbase marketing technology relevance testingAs I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. Blah blah blah.
3 Tests Every Marketing Dashboard Must Pass
It's All About Revenue
MARCH 8, 2013
a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. 3 Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. A number of hands went down.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. x ] Martech Foundation.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.
VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
Customer Experience Matrix
AUGUST 5, 2014
But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?
Want to Learn Marketing Analytics? Start With These 9 Great Resources
APRIL 7, 2015
I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. & Web Analytics: An Hour A Day.
Twitter Rolls Out Tweet Performance Analytics to All Users
AUGUST 27, 2014
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Test it and see!