Paul Gillin

JANUARY 25, 2012

Offers should always include a clear call to action, and you can use rotating FBML (Facebook Markup Language) pages to test different offers. It’s easier to test results that way, too. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. Tip #4: Promote everywhere.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. It has some early test customers, but none can be identified just yet. For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. However, you don’t necessarily have to test only one variable at a time. With split testing, you can try two different experiments, each targeting a different segment of your customer base. They look like this: [link].

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50