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Marketing Craftmanship

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

NOVEMBER 22, 2023

Regardless of its content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to proactively leverage readership analytics from open and click-thru rates, if their newsletter is delivered online.

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Newsletter B2B Thought Leadership B2B Thought Leadership 130
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Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

AUGUST 18, 2017

You must also pass a skills test, to demonstrate your ability to apply the rules of the road; to use the technology in a responsible manner. It also raises other, perhaps more troubling issues, such as why “Social Media Analytics” is ranked so highly. Can Marketing Automation Save Itself from Extinction?

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Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100
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