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Industrial Marketing Today

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

Visibility into complete repair history and analytical tools for spotting trends. More importantly, they allow you to monitor, test and refine your content for optimal results. Ready to use reports for planning preventive maintenance work without costly shutdowns. Assistance with regulatory compliance.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Test if your site visitors really do want pricing information. You can see an example of B2B web design prices from my company’s online marketing division’s website.

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free.