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DiscoverOrg

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. But what comes next is almost as important.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

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TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Courtesy of CB Insights. That is a significant increase from the $122B that was spent in 2015. Why the big change?